Fractional Head of Marketing
GoGlobal · Remote
The Role
GoGlobal is seeking a Fractional Head of Marketing to build and accelerate our global marketing engine.
This is not a traditional corporate marketing leadership role. We are looking for an AI-native, highly creative, hands-on marketer who combines strategic thinking with exceptional execution. Reporting to the Chief Revenue Officer, you will be responsible for generating pipeline growth through digital marketing, content, demand generation, events, paid campaigns, automation, and emerging AI-powered marketing strategies.
We are looking for someone who can quickly understand our business, bring fresh ideas to existing initiatives, and create measurable commercial impact from day one. This is an opportunity for a builder who enjoys experimentation, challenges conventional thinking, and turns ideas into results at pace.
What You Will Do
- Develop and execute marketing initiatives that generate qualified pipeline and support revenue growth.
- Build and optimize multi-channel demand generation programs across digital, content, events, partnerships, and outbound channels.
- Strengthen GoGlobal's market position through compelling thought leadership, content, and brand initiatives.
- Partner closely with Sales, Partnerships, Revenue Operations, and Leadership teams to align marketing activity with commercial priorities.
- Own and improve lead generation, nurturing, conversion, and marketing automation programs.
- Optimize key marketing channels including paid media, SEO, AEO (Answer Engine Optimization), website conversion, email marketing, webinars, and social media.
- Leverage AI and automation tools to increase productivity, accelerate execution, and improve marketing effectiveness.
- Continuously test, learn, and iterate using data-driven insights to improve campaign performance and ROI.
- Track and report on pipeline generation, campaign performance, conversion rates, and revenue impact.
- Identify where tools, AI, and automation can replace manual work, and implement them.
Requirements
What You Will Bring
- 10+ years of B2B marketing experience within professional services, technology, SaaS, HR-tech, workforce solutions, EOR, or related industries.
- A proven track record of generating pipeline and revenue through digital marketing and demand generation.
- Strong hands-on experience executing campaigns rather than solely managing teams.
- Practical experience using AI tools and automation to improve marketing effectiveness and execution speed.
- Expertise across content marketing, SEO, paid media, automation, events, branding, and demand generation.
- Strong commercial acumen and an understanding of marketing performance metrics and revenue attribution.
- A highly creative mindset with the ability to develop differentiated campaigns, messaging, and growth initiatives that stand out in competitive markets.
- An entrepreneurial and resourceful approach, with the ability to rapidly identify opportunities and convert them into business outcomes.
- Experience working across global and remote-first environments.
- A record of building or improving things.
- Fluency with modern software, including AI tools, and good judgement about when to use them.
- Clear, concise communication and the ability to influence senior stakeholders.
Benefits
OVERVIEW
As a privately owned company, we are free from the pressures of venture capital or private equity investors demanding exponential growth in unreasonable time frames.
Sometimes, things just take time to do well. In our business, delivering great results is a process - and we're committed to doing it right.
We are not for sale. We believe that financial success is a natural outcome of our work, not the primary goal. Unlike many investors who view money as a goal, our focus is on long-term growth and sustainable success.
We are a global team, built for those who want to go further. Here's what your career at GoGlobal looks like:
A company small enough for your voice to be heard meaningfully, yet large enough to make a global impact
Collaborating with a diverse, global and supportive team
Built for the long-haul - no VC or PE pressure, just a focus on sustainable growth
WHY WE ARE DIFFERENT
We Make Growing Your Career Possible
- We operate with the benefits of a partnership without the complexities of a partnership. Our hybrid partnership-corporate model offers all employees the opportunity to become a partner, while maintaining a streamlined corporate structure so that decisions are made quickly.
- We do not offer equity plans. As we are not for sale and are not chasing an exit, "stock options" hold little value in our business model. Instead, we provide opportunities for outstanding employees to make partner and share in the profits. We believe it's better to build lasting value than to chase a one-time payout.
- We prioritize organic and sustainable growth. Expanding operations quickly by way of mergers and acquisitions might seem appealing, but the reality is integrating diverse cultures can be challenging. We're proud of our own culture and prefer to grow it our way.
- We're global. We offer career opportunities across the world-whether it's new job roles or international locations
- English is our official language, but for many, it's our second language. We embrace this and find it rewarding communicating with colleagues from all over the world.
- We are not a family. We operate more like a high-performing sports team where each individual's contribution is crucial to our collective success.
- We keep things simple and collaborative. Our structure makes it easy for teams to work together across borders so we can serve our clients with global needs more effectively. Unlike big, siloed companies, we work seamlessly to handle international deals without the headaches of territorial ownership.
- We believe in transparency and trust. Every month, we share our financials with the team so everyone knows where we stand and what's coming next. It's all about open communication, building trust and empowering every individual to be part of our journey. We don't tell you what to think - we provide the information you need to make your own informed decisions.
- We believe flexibility drives success. Our company is built on trust, and that's why we embrace fully remote work, and hybrid options in some countries. Forget rigid office routines - it's old school! This flexibility fuels productivity, strengthens our workforce, and ensures we remain agile in a fast-changing world.
Ready to take the next step in your career with us? Apply now!