Director of MICE
Minor International · Brisbane
Company Description
Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 640 properties across more than 66 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.
Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.
Job Description
Minor Hotels are seeking a commercially driven and strategic Director of MICE to lead and grow our Meetings, Incentives, Conferences and Events portfolio across Australia and New Zealand. This is a high-impact leadership role responsible for driving revenue performance, strengthening key partnerships, and positioning our properties as leading MICE destinations.
As Director of MICE, you will be responsible for developing and executing sales strategies, leading high-performing teams, and driving revenue across a portfolio of properties. You will oversee key client relationships, identify new business opportunities, and ensure alignment with broader organisational objectives.
Key Responsibilities
- Develop and implement annual MICE sales plans across the portfolio, aligned to market trends and business objectives
- Analyse market conditions, tourism forecasts, and sales mix to identify growth opportunities
- Monitor competitor activity and adjust strategies to maintain competitive positioning
- Evaluate performance and reforecast in collaboration with Marketing, Revenue, and F&B teams
- Lead the launch and positioning of new properties within the MICE market
- Collaborate with global MICE teams to strengthen international targeting and sales strategies
- Build and manage key partnerships with PCOs, corporate clients, and industry stakeholders
- Drive the rollout and success of MICE initiatives including rewards programs and supplier partnerships
- Deliver regular reporting (weekly, monthly, quarterly, annual) on performance and strategic Drive growth in MICE-related revenue across rooms, conferencing, and F&B
- Maintain and expand business from key accounts while developing new client opportunities
- Analyse forward bookings and proactively implement strategies to optimise occupancy and conference utilisation
- Collaborate with Revenue Managers, General Managers, and Sales teams to maximise opportunities
- Build and maintain strong relationships with key MICE clients, agencies, and partners
- Represent the business at trade shows, industry events, and networking opportunities
- Ensure all sales materials, contracts, and databases are current, accurate, and accessible
Qualifications
About You
- Proven experience in a senior MICE role
- Strong commercial acumen with a track record of driving revenue growth
- Deep understanding of the MICE market, including corporate, PCO, and agency segments
- Established industry relationships and networks
- Exceptional leadership and team development capabilities
- Advanced stakeholder management and communication skills
- Strong analytical and reporting capabilities, with experience using CRM systems (e.g. Ivvy, Dynamics)
- Ability to operate in a fast-paced environment and manage multiple priorities
- A proactive, strategic, and solutions-focused mindset
Additional Information
At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:
- Career Growth: Learning and development programs to boost your career.
- Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
- Global Perks: International accommodation discounts across our hotel brands.
- Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
- Experiences: Discounted entertainment and activities.
- Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
- Wellness Boost: EAP and tailored wellness support
Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.
Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.
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