Sr. Marketing Manager, Le Labo

Estée Lauder Companies · Seoul

Apply on the company website

Description

1. Brand Management and Strategic Planning

• Identify market trends, competition, and growth opportunities to shape brand strategies.
• Represent local market needs and insights to regional/global teams.
• Partner with Media & Insights and Commercial teams to influence GTM planning.
• Align local business objectives with regional/global priorities.
• Lead go-to-market strategies across channels and doors.
• Ensure effective omnichannel execution of brand plans.
• Own A&P planning and allocation to maximize ROI and brand equity.
• Manage marketing budgets and investment efficiency.
• Monitor COG risks and drive mitigation plans.

2. Marketing Execution & Alignment

• Lead end-to-end marketing execution across campaigns, launches, and channels.
• Adapt regional/global strategies for local execution.
• Partner with teams on digital, CRM, media, and account activations.
• Review performance against KPIs and drive optimization.
• Ensure effective adaptation of creative assets and campaign materials.
• Execute influencer strategies in line with brand guidelines.
• Oversee media planning and operations across owned platforms.
• Optimize product forecasting, inventory, sampling, and claims alignment.
• Recommend pricing strategies based on market dynamics and benchmarks.

3. People Development and Management

• Lead talent hiring, placement, and development.
• Coach and develop team members to strengthen performance and collaboration.

Qualifications

• Education
  - University-level education

• Experiences

  • Minimum 10+ years of relevant experience in marketing
  • Experience in a similar or relevant industry

  - Experience in leading teams and managing cross-functional stakeholders in a matrix organization

• Functional Competencies

  • Excellent communication skills in both Korean & English
  • Proven track record in driving ROI for marketing campaigns
  • Strong leadership and influencing skills to lead multiple projects in a matrix environment
  • Demonstrated ability to effectively communicate and influence regional and global stakeholders by translating local market needs, insights, and business opportunities into actionable strategic recommendations
  • Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships
  • Strong analytical skills, fast-learning, and flexible to deal with ambiguity
  • Detail orientated with strong sense of work prioritization

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