Manager, Integrated Investments
Omnicom Group · Toronto
Agency:
UMJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
In this role you will assist in the national media buying. The Manager, Integrated Investment is responsible for managing a team in developing, executing, and monitoring media plans for clients. This person is also responsible for the strategic and tactical development of planning and buying with the integration of all UM’s services.
Key Responsibilities
- Develops, presents, manages and measures media programs and defines media objectives and strategies consistent with brand marketing objectives
- Ensures strategic consistency across all elements of plan development and implementation
- Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
- Recommends targeted, innovative media vehicles consistent with media strategies
- Develops buying guidelines and supervises buying process and stewardship for media programs
- Oversees relationship with media vendors and supervise negotiation of media
- Oversees metrics evaluation and optimization recommendations
- Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work
- Prepares & delivers client communications & presentations
- Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Media Buyer/Assistant Media Buyer
- Ensures knowledge sharing across groups, open communication & provides thought leadership
- Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including digital media expertise
- Seeks out information to remain current on media trends
Desired Skills & Experience
- Bachelors degree or equivalent experience
- Four to Five years’ experience in media buying
- Digital media knowledge required
- Proven knowledge of online buying and research tools and resources
- Experience with marketing and communications process required
- Proven experience in writing and presenting relevant information to client audience
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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