CBS-BMC-Services-Marketing Automation - Assistant Director Oceania
EY · Taguig
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Discipline Brand & Marketing
Role Type Assistant Director - Marketing Automation
Role Rank Marketing Automation Assistant Director | 63
Current Rank CS 63
The opportunity
As the Assistant Director - Marketing Automation, you will own the strategy, governance, optimisation and ongoing maturity of the marketing automation platform - Marketo. Acting as the Marketo platform owner and subject matter expert, you will build a scalable, compliant and high-performing capability that supports campaign delivery, lead management, pipeline growth and reporting. You will connect marketing technology, campaign execution and CRM operations so marketing activity can be planned, executed, measured and linked to business outcomes.
Your key responsibilities
- • Drive the maturity of the marketing automation platform, Marketo and ensure long term platform health, sustainability and value.
- • Design and implement strategic nurture and lifecycle programs, to increase engagement, improve qualification and support pipeline growth.
- • Partner with the Data team to improve visibility of marketing effectiveness and improve platform performance, campaign outcomes and marketing efficiency. Own end-to-end campaign processes, including governance and best practice operations for all of Oceania Marketo users and campaigns
- • Partner with the Oceania Marketing Automation Delivery Team to establish and maintain processes, standards, and best practices.
- • Maintain clear, proactive communication with stakeholders throughout the project or campaign lifecycles.
- • Work closely with global, regional, and country marketing automation teams to drive alignment and Marketo maturity.
- • Leverage global capabilities and resources to support marketing initiatives.
- • Contribute to the evolution of marketing strategies, operating models, and continuous improvement across the region.
- • Provide guidance and oversight to GDS Marketing Automation resources within the GDS structure.
Skills and attributes for success
- • Experience in project management and/or campaign management within a marketing environment.
- • Exposure to or hands‑on experience with marketing automation platforms, preferably Marketo.
- • Strong interpersonal and stakeholder‑management skills with the ability to build trusted relationships across regions.
- • Excellent written communication skills, especially for email content and presentation development.
- • Ability to work independently, prioritize effectively, and meet deadlines in a fast‑paced environment.
- • Demonstrated experience driving results across global, cross‑functional, and diverse teams.
To qualify for the role, you must have
- • A degree or diploma in Digital Marketing or a related field.
- • 10+ years of experience in digital marketing.
- • Strong projectmanagement skills with the ability to manage multiple projects and stakeholders.
- • A detail‑oriented, organized, self‑starter mindset, able to thrive in a fast‑paced environment.
- • Ability to review & understand processes and recommend automation or efficiency improvements.
- • Solid technical skills, including handson experience with marketing automation platforms, ideally Marketo.
- • Strong interpersonal and stakeholdermanagement capabilities.
- • Excellent written and verbal communication skills and you’re comfortable presenting to virtual teams.
- • Advanced proficiency in Microsoft Office, especially Excel and SharePoint.
- • Working knowledge of AEM is a plus.
- • Experience working within large, multinational organizations.
- • Ability to translate business needs into technical requirements for marketing automation platforms.
- • Strong understanding of data‑integrity and compliance requirements (e.g., GDPR, CAN‑SPAM).
- • Proven ability to work independently, meet deadlines, and drive outcomes across global, crossfunctional teams.
Ideally, you’ll also have
- • Hands on experience with Microsoft Dynamics CRM
- • Strong interest in data management and analytics
- • Storytelling and consulting skills
- • Attention to detail
- • Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- • B2B marketing experience and good understanding of how digital marketing and media help strengthen brand, build relationships, and drive revenue growth.
Technologies and Tools
- • Marketo or any other Marketing Automation platform
- • Workflow management tools, such as Adobe Workfront and Microsoft Planner
- • Microsoft Office, SharePoint
- • Knowledge of working with HTML, CSS, and scripting
What we look for
- • Problem solving skills
- • Stakeholder management
- • Effective communication
- • Strong team contributor
- • Ready to learn and adapt
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