Sr. Specialist, Organic Social
Home Depot · Atlanta
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
As the Sr. Specialist, Content (Organic Social), this person will drive meaningful brand engagement through a platform-first, customer-led content strategy. This role will be responsible for concepting, creating and delivering high-quality content across The Home Depot’s organic social channels, including Instagram, TikTok, Facebook, X, Pinterest and YouTube. You will lead the end-to-end development of content—from content strategy and high-level ideation to hands-on execution. By partnering with our creative Studios, marketing teams and enterprise partners, you will translate complex projects into clear, compelling and brand-aligned stories that empower our customers and drive measurable engagement and ongoing optimization.
Key Responsibilities:
- 60% - Content Creation & Execution - Owns the end-to-end development of organic social content across key platforms (e.g., Instagram, TikTok, Facebook, X, Pinterest, YouTube), using independent creative thinking and techniques to produce high-quality, on-brand work. Develops copy, visuals and video content that meet company standards, brand guidelines and quality expectations, ensuring all deliverables are proofread and error-free. Utilizes tools and systems to efficiently manage workflows and deliver content within prescribed timelines. Applies sound judgment to proactively identify and solve problems, and participates in strategic discussions to share expertise, improve creative outputs and drive innovation across organic social efforts.
- 20% - Cross-Functional Collaboration & Partnership - Builds strong relationships and partners cross-functionally with key stakeholders, including agencies, creative teams, studio, media, merchandising, marketing, public relations and platform partners. Demonstrates situational adaptability, stepping in to influence direction and drive change to deliver more customer- and brand-centric results. Streamlines workflows and develops solutions to meet project needs, improve efficiency and enable effective collaboration across teams. Serves as social media subject matter expert to partner teams and leaders to highlight best-in-class work.
- 20% - Project Management - Manages organic social projects from intake through delivery, overseeing timelines and milestones to ensure work stays on track and delivers against objectives. Serves as the day-to-day point of contact for agency partners, providing clear direction and feedback. Owns in-house project timelines and workflows, proactively identifying risks, resolving issues and adjusting plans as needed to meet deadlines and business needs.
Direct Manager/Direct Reports:
- Position Reports to Manager Organic Social
- Position has no direct reports
Travel Requirements:
- Typically requires overnight travel less than 5% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On some occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Excellent written and verbal communication skills
- Experience: 3-5+ years of experience in organic social media and content creation
- Collaboration: Highly collaborative team player who is focused, self-motivated and detail-oriented
- Agility: Comfortable shifting between strategic planning and hands-on execution, with the flexibility to adapt to changing priorities and tight timelines
- Ability to manage multiple projects at the same time
- Solid understanding of various marketing tools
- Strong analytically with demonstrated business planning skills
- Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
- Influential; practiced in negotiating with others in ways that result in win-win outcomes
- Ability to work with other team members in either a support or leadership role
- Knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.
- Knowledge of media planning and evaluation
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of an bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education is required
Minimum Years of Work Experience:
- 4
Preferred Years of Work Experience:
- 3
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented
- Communicates Effectively
- Organization Savvy
- Tech Savvy