Senior Content Strategist

Dentsu · Bengaluru

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Job Description:

Key Responsibilities:

• Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
• Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
• Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
• Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services  
• Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
• Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

Summary of expectations

• Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment
• Ability to drive content strategy while collaborating closely with project teams and client leaders
• Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
• Experienced with content management systems and measurement platforms
• Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
• Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
• Willingness to be a proactive leader in content strategy and on project teams

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