Brand Activation Manager

Publicis Groupe · Amsterdam

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Who Are We?

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Job Description

Do you look beyond the campaign itself and immediately see which media partner, publication, radio station, festival, or PR opportunity can take a brand further? As Brand Activation Manager, you will work across branded content, brand partnerships, PR, and live activations. You will help develop and deliver creative collaborations, build relationships with media partners and suppliers, and find relevant, surprising ways to bring brands to life. From partnerships with national magazines or radio stations to festival activations and PR launches, no two days are the same. You will join an ambitious team where you can continue to develop while making an impact from day one.

Responsibilities

• Develop brand activation strategies: Help translate brand objectives into relevant moments, stories, partnerships, and activations in close collaboration with senior team members.
• Identify and engage partners: Research suitable magazines, publishers, radio stations, festivals, events, and other cultural or media partners, and support initial outreach.
• Deliver branded content and partnerships: Help shape creative collaborations from concept and partner selection through content formats, distribution, production, and live activation, while managing multiple campaigns simultaneously.
• Support PR activities: Contribute to PR plans, press lists, media outreach, press materials, press releases, monitoring, and coordination with internal and external PR specialists.
• Support negotiations: Help prepare agreements covering scope, deliverables, rights, timelines, budgets, and visibility.
• Create campaign and partner briefs: Develop clear and inspiring briefs for media partners, production agencies, and other stakeholders.
• Coordinate production and live activations: Support the practical organization of branded content productions, events, and festival activations, keeping actions, materials, deadlines, and on-site coordination on track.
• Monitor performance: Track reach, publicity, content performance, engagement, and other agreed KPIs, and support analysis and reporting.
• Assist with planning and budgets: Monitor schedules, budgets, quotations, and invoices, and contribute to evaluation reports.
• Collaborate across disciplines: Work with colleagues in strategy, creative, media, social, influencer marketing, and PR to connect activations to broader brand and communication objectives.
• Stay ahead of trends: Follow developments in branded content, media, entertainment, culture, events, partnerships, and PR, and share relevant opportunities with the team.

Qualifications

• 3–5 years of relevant experience in brand activations, branded content, partnerships, PR, media, events, or a comparable environment.
• Strong account and project management skills, with a hands-on and proactive approach.
• Experience independently delivering brand partnerships across different social platforms and against different objectives.
• A strong understanding of the fast-evolving brand activation landscape and a genuine interest in social media, branded content, and digital trends.
• Excellent organizational skills and the ability to prioritize, manage multiple projects, and maintain oversight in a dynamic environment.
• Strong relationship-building and communication skills, with the ability to work effectively with clients, colleagues, media owners, suppliers, and other partners.
• Excellent written, verbal, and presentation skills in both Dutch and English.
• A professional, reliable, and accurate working style, with ownership of responsibilities and commitments.
• A collaborative, flexible, and solution-oriented mindset, openness to feedback, and a drive to keep learning and developing.

What Can You Expect from Us?

• A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;
• A broad role with plenty of learning and growth opportunities;
• Various training and development options;
• A competitive salary with excellent secondary benefits;
• A super friendly office where you can bring your dog, featuring a beautiful terrace and our own bar on the 6th floor;
• Tasty lunches and drinks;
• The Work Your World Program: the chance to work from anywhere in the world for 6 weeks a year;
• Discounts on ClassPass and a bike plan;
• A work environment where everyone feels heard, valued, and respected.

Are you excited after reading this? Send us your application and CV, and you might soon join us at Wilgenweg in Amsterdam. We look forward to meeting you!

Responsibilities

• Develop brand activation strategies: Help translate brand objectives into relevant moments, stories, partnerships, and activations in close collaboration with senior team members.
• Identify and engage partners: Research suitable magazines, publishers, radio stations, festivals, events, and other cultural or media partners, and support initial outreach.
• Deliver branded content and partnerships: Help shape creative collaborations from concept and partner selection through content formats, distribution, production, and live activation, while managing multiple campaigns simultaneously.
• Support PR activities: Contribute to PR plans, press lists, media outreach, press materials, press releases, monitoring, and coordination with internal and external PR specialists.
• Support negotiations: Help prepare agreements covering scope, deliverables, rights, timelines, budgets, and visibility.
• Create campaign and partner briefs: Develop clear and inspiring briefs for media partners, production agencies, and other stakeholders.
• Coordinate production and live activations: Support the practical organization of branded content productions, events, and festival activations, keeping actions, materials, deadlines, and on-site coordination on track.
• Monitor performance: Track reach, publicity, content performance, engagement, and other agreed KPIs, and support analysis and reporting.
• Assist with planning and budgets: Monitor schedules, budgets, quotations, and invoices, and contribute to evaluation reports.
• Collaborate across disciplines: Work with colleagues in strategy, creative, media, social, influencer marketing, and PR to connect activations to broader brand and communication objectives.
• Stay ahead of trends: Follow developments in branded content, media, entertainment, culture, events, partnerships, and PR, and share relevant opportunities with the team.

Qualifications

• 3–5 years of relevant experience in brand activations, branded content, partnerships, PR, media, events, or a comparable environment.
• Strong account and project management skills, with a hands-on and proactive approach.
• Experience independently delivering brand partnerships across different social platforms and against different objectives.
• A strong understanding of the fast-evolving brand activation landscape and a genuine interest in social media, branded content, and digital trends.
• Excellent organizational skills and the ability to prioritize, manage multiple projects, and maintain oversight in a dynamic environment.
• Strong relationship-building and communication skills, with the ability to work effectively with clients, colleagues, media owners, suppliers, and other partners.
• Excellent written, verbal, and presentation skills in both Dutch and English.
• A professional, reliable, and accurate working style, with ownership of responsibilities and commitments.
• A collaborative, flexible, and solution-oriented mindset, openness to feedback, and a drive to keep learning and developing.

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