Team Lead, Media Planning & Forecasting

Publicis Groupe · Westminster · $4,901–$4,919/month (stated in the posting)

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

The Team Lead of Media Planning & Forecasting is responsible for leading the execution, coordination, and delivery of media planning and forecasting initiatives across Media Planning, Performance Forecasting, and Retail Media Network (RMN) solutions. This role manages a diverse team of media planners and forecasters, supports complex and high-priority clients, and drives operational efficiency across forecasting workflows. The Team Lead serves as a hands-on leader, ensuring media plans and forecasts are accurate, timely, and aligned to client objectives across all Epsilon products and solutions.

Responsibilities

Responsibilities:

Manage a diverse group of media planners and forecasters across Media Planning and Performance Forecasting, including prioritizing workflow, managing assignments, and balancing pipelines.
Lead the development of media plan recommendations — translating client objectives, budgets, and audiences into channel and tactic mix, budget allocation, flighting, and KPI projections across Epsilon products and solutions.
Serve as point of escalation for media planning and forecasting requests, execution challenges, and prioritization decisions.
Act as the dedicated media planning and forecasting lead for complex and high-priority clients across all Epsilon products and solutions.
Partner with Sales and Solutions to support integrated, multi-product forecasting and solutioning.
Identify gaps in products, processes, and overall solutioning capabilities; collaborate with leadership to develop and implement optimization strategies.
Collaborate cross-functionally on the refinement of forecasting tools, processes, and overall approach to improve consistency and effectiveness.
Ensure forecasting methodologies, assumptions, and outputs align with established standards and procedures.
Monitor forecast quality and performance, proactively identifying risks, issues, and improvement opportunities.

Critical Skills:

Strong analytical and operational skills with experience managing forecasting workflows across multiple teams and priorities.
Strong media planning fundamentals — audience strategy, channel and tactic mix, budget allocation, and flighting — with the ability to connect plans to forecasted outcomes.
Ability to translate complex, multi-product client needs into clear forecasting strategies and outputs.
Proven people management skills, including coaching, prioritization, and critical issue management.
Strong problem-solving skills with the ability to navigate ambiguity and competing demands.
Excellent communication skills across analytical, commercial, and cross-functional collaborators.

Qualifications

8+ years of experience in media planning, forecasting, analytics, or related roles.
Experience managing or mentoring teams responsible for forecasting or analytical delivery.
Broad knowledge of adtech and martech products and solutions (e.g., retail media, programmatic, identity, CRM, loyalty), with the ability to support integrated, cross-product forecasting.
Demonstrated ability to operate effectively in fast paced, complex, matrixed organizations.
Strong Excel and analytical tool proficiency.

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

Act with integrity. We are transparent and have the courage to do the right thing.
Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
Innovate with purpose. We shape the market with big ideas that drive big outcomes.
Respect all voices. We embrace differences and foster a culture of connection and belonging.
Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-AM1

Compensation Range: USD $80,000.00 - USD $120,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/30/2026.

Responsibilities:

Manage a diverse group of media planners and forecasters across Media Planning and Performance Forecasting, including prioritizing workflow, managing assignments, and balancing pipelines.
Lead the development of media plan recommendations — translating client objectives, budgets, and audiences into channel and tactic mix, budget allocation, flighting, and KPI projections across Epsilon products and solutions.
Serve as point of escalation for media planning and forecasting requests, execution challenges, and prioritization decisions.
Act as the dedicated media planning and forecasting lead for complex and high-priority clients across all Epsilon products and solutions.
Partner with Sales and Solutions to support integrated, multi-product forecasting and solutioning.
Identify gaps in products, processes, and overall solutioning capabilities; collaborate with leadership to develop and implement optimization strategies.
Collaborate cross-functionally on the refinement of forecasting tools, processes, and overall approach to improve consistency and effectiveness.
Ensure forecasting methodologies, assumptions, and outputs align with established standards and procedures.
Monitor forecast quality and performance, proactively identifying risks, issues, and improvement opportunities.

Critical Skills:

Strong analytical and operational skills with experience managing forecasting workflows across multiple teams and priorities.
Strong media planning fundamentals — audience strategy, channel and tactic mix, budget allocation, and flighting — with the ability to connect plans to forecasted outcomes.
Ability to translate complex, multi-product client needs into clear forecasting strategies and outputs.
Proven people management skills, including coaching, prioritization, and critical issue management.
Strong problem-solving skills with the ability to navigate ambiguity and competing demands.
Excellent communication skills across analytical, commercial, and cross-functional collaborators.

8+ years of experience in media planning, forecasting, analytics, or related roles.
Experience managing or mentoring teams responsible for forecasting or analytical delivery.
Broad knowledge of adtech and martech products and solutions (e.g., retail media, programmatic, identity, CRM, loyalty), with the ability to support integrated, cross-product forecasting.
Demonstrated ability to operate effectively in fast paced, complex, matrixed organizations.
Strong Excel and analytical tool proficiency.

More jobs at Publicis Groupe · Marketing & Comms jobs in Westminster