Senior NKA Marketing & Tender Specialist
GE HealthCare · Beijing
Job Description Summary
The Senior NKA Marketing & Tender Specialist is responsible for supporting National Key Account business growth through strategic marketing initiatives, market intelligence, competitive analysis and tender management excellence. This role contributes to customer engagement, opportunity development and market competitiveness across strategic healthcare accounts.Job Description
Key Responsibilities
- Lead end-to-end tender support for strategic projects and key customer opportunities.
- Develop and maintain tender databases, proposal templates and best-practice repositories.
- Conduct tender analysis and continuously improve bidding effectiveness and win rates.
- Collaborate with commercial and solution teams to develop competitive bidding strategies.
- Monitor healthcare policies, market trends, industry developments and competitive activities.
- Conduct market research and generate actionable customer and market insights.
- Support strategic planning and business opportunity identification.
- Plan and execute strategic marketing initiatives for National Key Accounts.
- Support customer events, academic collaborations, workshops and engagement programs.
- Develop customer-facing materials and value communication tools.
- Assess marketing effectiveness and recommend improvements.
- Partner with Sales, Product, Service and Solution teams to support strategic initiatives.
- Coordinate resources to ensure effective execution of marketing and commercial programs.
Qualifications
Required
- Bachelor's degree or above.
- Minimum 5 years of experience in healthcare marketing, tender management, commercial operations or related functions.
- Solid understanding of healthcare procurement and tender processes.
- Strong analytical and market assessment capabilities.
- Experience managing multiple projects simultaneously.
- Excellent communication and coordination skills.
- Fluent in Mandarin and English.
Preferred
- Experience supporting National Key Accounts.
- Experience within the healthcare or medical device industry.
- Knowledge of healthcare policy and market access environment.
- Experience managing strategic marketing programs.
Additional Information
Relocation Assistance Provided: No
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