Researcher, Consumer Insights, Marketing
Harman · Shanghai
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect, cutting-edge technology that elevates the listening experience
What You’ll Be Part Of
We are at a critical time in the insights industry, with so much “data” at our fingertips. And it’s imperative that we sift through the noise to uncover the true insights that will drive our business forward. We at HARMAN have been making the investment to understand our brands across the world to accelerate our cultural relevance and growth.
Reporting to the Manager, Consumer Insights, the Senior Researcher of Consumer Insights will be responsible for leading Asia insights projects from start to finish to help guide brand and marketing strategy, all in service of increasing our competitiveness.
We are looking for a talented Senior Researcher, Consumer Insights that is passionate about working with data to find the insights needed to drive strategic decision making.
How You’ll Make An Impact
- As a key member of the consumer insights team you will represent the insights for the Asia region and become a partner for the local marketing team
- Translate Asia business and marketing challenges into insights projects to solve key issues
- Core responsibilities will entail but are not limited to:
- Shopper Insights
- Creative Evaluation
- Foundational / Category Insights
- AI Application
- Product Concept / Innovation Insights
- Cultural Insights
- Lead campaign measurement for Asia markets
What Makes You A Strong Fit
- Ability to turn insights into a POV driven narrative to guide marketing decision making
- Experience managing primary/custom research projects (quantitative and qualitative) from research design phase to end stakeholder deliverable
- Qualitative and Quantitative experience evaluating creative assets from early stage to finished copy with ability to translate insights into creative direction
- Ability to translate product concept and shopper insight results into marketing implications resulting in strategy and marketing tactic guidance
- Ability to design and execute foundational category research and isolate business implications
- Outstanding communicator (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.
- Experience working in a highly matrix organization and across different regions, ideally in a global role.
- 5+ years of experience with proven success in a global insights function
Bonus Points if You Have
- Someone who is results driven, has a proactive, goal-oriented approach to decision making.
- Experience integrating AI for insights generation or data manipulation
- Capable of handling multiples projects / initiatives simultaneously and executing to completion.
- Self-starter with superior organization skills who thrives in a deadline-driven environment, i.e. will do what it takes to get the job done.
- Curious mindset, with enthusiasm working with data, high attention to detail, and sense of accountability.
- Multi-Cultural awareness and ability to adjust communication accordingly.
- Large brand and/or major retail client experience.
- Experience at a media agency and/or market research agency (i.e. Ipsos, Kantar, Nielsen etc.).
Things To Know
- Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
- Successfully complete a background investigation and drug screen as a condition of employment
- This role is hybrid with flexible 3-days per week in the Shanghai, China or Bangalore, India office.
What You Can Expect
- Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.