Senior Manager, Medical Education Brand Strategy and Communications
Zimmer Biomet · Remote · $129,000–$145,000 (stated in the posting)
At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.
What You Can Expect
The Senior Manager, Medical Education Brand Strategy & Communications is a cross-functional leadership role responsible for developing and executing communications strategies that position the Zimmer Biomet Institute as a premium, industry-leading medical education brand. This role owns the end-to-end communications portfolio spanning medical education program marketing, congress presence, brand strategy, social media, thought leadership, executive communications, and creative direction across 100+ education and event initiatives annually. This individual partners closely with Medical Education leadership, Medical Affairs, Product Marketing, Commercial Marketing, Sales, and Executive Leadership.
How You'll Create Impact
- Develops and executes US marketing and communication strategies and integrated campaigns for company-owned medical education programs and national medical congresses and company-sponsored events at industry and clinical conferences.
- Owns the Zimmer Biomet Institute brand strategy — positioning, messaging architecture, visual identity, creative standards, and brand guidelines — providing creative direction to internal teams and external agencies.
- Leads social media strategy across LinkedIn, Instagram, YouTube, and emerging platforms, owning editorial calendars, content pillars, event amplification, audience growth, and engagement analytics within a regulated healthcare environment.
- Develops thought leadership platforms and campaigns to position Zimmer Biomet Institute leaders as medical education experts, including executive social media strategy for select leaders.
- Develops and manages multi-channel content calendars and communication plans spanning digital, social, email, web, video, print, and on-site channels to support global education programs, events, and ongoing engagement initiatives.
- Translates complex clinical, surgical, and scientific information into compelling, audience-centric narratives for surgeons, healthcare professionals, fellows, residents, faculty, key opinion leaders, and internal stakeholders across all communications channels.
- Partners cross-functionally with Medical Education, Medical Affairs, Product Marketing, Sales Leadership, Corporate Communications, Digital Marketing, Regulatory, Legal, and Compliance to align with strategic objectives and brand standards.
- Leads the medical education communications strategy for company participation at major national and international medical congresses.
- Oversees communications and customer experience design for physician education programs, from course promotion and registration through on-site engagement and post-event follow-up, driving enrollment and long-term loyalty.
- Conducts competitive analysis and audience research to inform messaging strategy, benchmark performance against industry peers, and identifies opportunities to differentiate the organization’s medical education presence.
- Defines key performance indicators and build analytics dashboards to measure campaign effectiveness, social media performance, event engagement, audience growth, and return-on-communications investment.
- Develops executive presentations, leadership talking points, strategic narratives, and executive-ready performance summaries that translate campaign results into actionable business recommendations and enhance Medical Education leadership visibility.
- Manages external creative agencies, event production companies, digital partners, and freelance resources, providing strategic briefing, creative direction, performance evaluation, and budget stewardship.
What Makes You Stand Out
- Strategic & Social Media Communications – Ability to develop multi-channel communications and social media strategies that translate business objectives into measurable outcomes across medical education, congresses, brand, and thought leadership workstreams.
- Brand Strategy & Creative Direction – Proven ability to build and elevate a premium brand identity, including messaging architecture, visual standards, and creative oversight of agencies and internal teams.
- Executive Presence & Cross-Functional Leadership – Exceptional ability to communicate persuasively with executive leaders and navigate a complex, matrixed environment, building productive partnerships and influencing decisions across functions.
- Clinical & Educational Storytelling – Proven ability to transform complex medical, surgical, and scientific information into compelling, audience-appropriate narratives that resonate with surgeons, physicians, and healthcare professionals.
- Event, Congress & Experiential Marketing – Expertise in designing immersive brand experiences at major medical congresses and company-owned education events that differentiate the company beyond traditional trade show presence.
- Healthcare Industry & Regulatory Acumen – Deep understanding of physician audiences, medical education ecosystems, healthcare marketing regulations (AdvaMed, Sunshine Act), and compliant communications in a regulated medical device environment.
Education and Experience
- Bachelor's Degree and 5 years of relevant experience, or Associate's Degree and 7 years of relevant experience, or High School Diploma or Equivalent and 9 years of relevant experience required.
- 5+ years of experience leading marketing communications for large-scale events, medical congresses, or experiential marketing programs and 3+ years of demonstrated social media strategy leadership with measurable audience growth and engagement results in a regulated healthcare environment preferred.
- Medical Device, Pharmaceutical, Life Science, related industry, or Agency experience preferred.
- Proficiency in copywriting for traditional and social media communications and experience managing agencies, budgets and multiple concurrent projects with speed and precision preferred.
- Proficiency in Adobe Marketo, Sprout Social, and Veeva PromoMats preferred.
- Demonstrated experience with social media strategy and execution in a regulated healthcare environment preferred.
- Proven ability to work effectively with senior leadership and cross-functional teams in a matrixed organization preferred.
Travel Expectations
- Overnight domestic and international travel required, up to 35% annually, with peak periods during major medical congresses, company-owned education events, and industry conferences. Travel may include extended on-site presence for multi-day events.
EOE/M/F/Vet/Disability
Expected Compensation Range: $129k to $145k, plus target bonus