Consumer & Sensory Insights Manager for MAG & WCA
Givaudan · Casablanca
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 17,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
The CSI Manager will plan, lead and manage key CSI projects and initiatives in line with the annual and strategic learning agenda and in response to reactive customer demands in their area of responsibility. The role is accountable for the successful execution and delivery of CSI projects and proactive initiatives to contribute to the area growth priorities and increase win-rates with customers. They will also work closely with sub-regional and local Marketing, FC&A and Sales teams to ensure that project designs and outcomes meet business objectives timely. The CSI Manager plays a key role in disseminating and championing the Voice of the Consumer in the business.
This position will be based in Casablanca, Morocco and will report to the CSI Head for South Asia, Middle East and Africa.
Main responsibilities:
Successfully plan, manage and deliver CSI projects and initiatives against reactive and aligned annual business objectives
- Ensure that CSI projects and initiatives undertaken fit with the overall segment / area business strategy and priorities
- Scope and define CSI project plans, designs, timelines and budget according to overall project objectives and key stakeholder expectations
- Lead the successful execution of CSI projects by effectively leveraging different research approaches where relevant (i.e. sensory science, consumer sensory etc.), managing external research partners and internal constituents
- Proactively leverage secondary research data and information to supplement primary re-search and effectively monitor trends in how markets, categories and consumers are evolving
Deliver relevant and actionable project learning to the business with impact
- Responsible for the analysis and interpretation of sensory descriptive data.
- Deliver clear, meaningful and actionable sensory and consumer sensory learning that help respond to short-term customer requests and address the long-term learning agenda
- Effectively generate and deploy insights with key project /business constituents
- Ensure appropriate storage and dissemination of information and insights internally and cross-functionally (i.e. reports, consistent use of internal Knowledge Management systems, presentations / workshops, storage of data etc.)
- Proactively contribute to managing and delivering regional meta-analyses and learning consolidation that connect different sources of data and findings to enable cross-country comparisons, generate regional perspectives on relevant topics, categories and icons and generate new insights in doing so
- Contribute to customer intimacy by representing Givaudan expertise in the area of Consumer Sensory Insights with Customers
Contribute to CSI best practices and functional excellence
- Oversee adherence to best practices and efficient management of the Sensory Science resources and techniques i.e. Expert panel, sensory evaluation and analysis approaches, sensory language etc.
- Contribute to the development and application of new techniques and methodologies and ensure best in class CSI practices are continuously applied within Givaudan
- Participate in cross-segment CSI capability building projects i.e. Test & Learn plans, training etc.
- Contribute to the development of junior CSI team members and the future growth of peers cross-functionally
Your profile:
Technical expertise:
- Sensory Science: minimum 3-5 years of experience in managing a sensory panel and panel leaders and proficiency in both descriptive and discriminant sensory evaluation approaches
- Consumer Sensory Research: at least 5-7 years of experience in managing Qual. and Quant. consumer research designed to link consumer behavior and sensory expectations and perceptions
- Consumer & Category Understanding
- Strong oral and written communication skills in French and English
- Detail-oriented mindset
- Good logical thinking, data acumen and analytical skills
- Open-mindedness and curiosity and empathy for the work of others
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
We value the different perspectives that come from diverse cultures, backgrounds, and experiences.
Everyone — regardless of race, gender identity, sexual orientation, age, disability, culture, religion, or any personal circumstances — is warmly welcomed at Givaudan, a place where we all love to be and grow.
Every essence of you enriches our world. Join us in making a difference together.
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