Director, Field Marketing Services, Luxury & Lifestyle
IHG · GA
This role will lead Field Marketing strategy and service delivery across IHG’s Luxury & Lifestyle portfolio in the Americas, with responsibility for a team of Field Marketing professionals helping hotels strengthen direct revenue contribution, optimize marketing investment, and deliver distinctive, performance-focused marketing strategies. The Director will work closely with global marketing, hotel owners and asset managers, general managers, commercial leaders, brand teams, digital specialists, restaurant & bar partners, and external agencies to align priorities and drive measurable value.
The ideal candidate is a proven people leader and strategic marketer with deep luxury hospitality experience, strong commercial judgment, and the ability to translate complex business needs into clear priorities and scalable solutions. This highly visible role requires an effective relationship builder who can influence across functions, confidently engage senior stakeholders, and balance the unique needs of luxury and lifestyle hotels.
Your day-to-day
Hotel Hospitality and Luxury experience required
- Set the strategic direction for Luxury & Lifestyle Field Marketing Services across the Americas, driving direct revenue growth, marketing effectiveness, and owner value.
- Translate business priorities, portfolio trends, risks, and opportunities into actionable strategies and recommendations for hotels, owners, and senior leaders.
- Represent Field Marketing Services in key enterprise initiatives impacting Luxury, Ultra Luxury, and Lifestyle brands, as well as in the field with owners and industry groups.
- Lead the evolution of the Luxury & Lifestyle service model to improve performance, scalability, and efficiency, establishing clear operating rhythms and accountability to deliver high-quality, commercially-sound recommendations.
- Oversee portfolio planning, budgeting, and investment recommendations, ensuring alignment with business objectives.
- Serve as a senior advisor and escalation point for owners, hotels, and internal stakeholders.
- Build trusted partnerships, align cross-functional teams, and communicate strategies and performance insights effectively.
- Provide strategic oversight of agency and vendor partnerships supporting portfolio priorities and hotel performance and partner with internal stakeholders to optimize vendor effectiveness, value, and service delivery.
- Lead, coach, and develop a high-performing team of account managers aligned to the needs of Luxury & Lifestyle hotels.
- Drive workforce planning, organizational design, and talent development while fostering an accountable, inclusive culture.
- Influence and align stakeholders across Commercial, Brand, Marketing, Finance, and other enterprise teams.
- Drive adoption of luxury enterprise initiatives and contribute to broader Field Marketing Services leadership priorities.
What we need from you:
- Bachelor’s degree in marketing, Hospitality, Business, Communications, or a related field; Advanced degree preferred.
- 10+ years of progressive experience in hospitality marketing, field marketing, digital marketing, commercial strategy, or related disciplines, including experience working with luxury teams.
- Proven success leading high-performing teams and developing people leaders.
- Experience partnering with hotel owners, asset managers, commercial leaders, and other executive stakeholders, with a lens to the unique needs of luxury & lifestyle hotels.
- Demonstrated ability to develop marketing strategies, business cases, investment recommendations, and annual plans across complex portfolios, including strong commercial acumen and the ability to translate insights into strategic recommendations.
- Success leading cross-functional initiatives, organizational change, and external partner relationships; luxury, lifestyle, hotel, or travel industry experience preferred.
- Strong expertise in hospitality marketing, digital channels, direct revenue strategies, paid media, content, and commercial performance.
- Excellent relationship management, influencing, negotiation, presentation, and executive communication skills.
- Proven ability to lead complex projects, solve problems, manage competing priorities, and balance strategy with execution.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $138,000 .00 to $160,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
#LI-AA5
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? The Director of Luxury & Lifestyle Field Marketing will lead strategy and service delivery across the AMER portfolio, with responsibility for a team of Field Marketing managers driving direct revenue contribution via distinctive, performance-focused marketing strategies. The Director will work closely with internal and external partners, including hotel owners and asset managers, general managers, commercial leaders, and brand and marketing teams. The ideal candidate is a proven people leader and strategic marketer with deep luxury hospitality experience, strong commercial judgment, and the ability to translate complex business needs into clear priorities and scalable solutions. This highly visible role requires an effective relationship builder who can influence across functions, confidently engage senior stakeholders, and balance the unique needs of luxury and lifestyle hotels.