eCommerce Digital Shelf Specialist
Colgate-Palmolive · Surrey · £53,100–£59,000 (stated in the posting)
No Relocation Assistance Offered
Job Number #174928 - Surrey, England, United Kingdom
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Location: United Kingdom
Reporting to: Director, eCommerce Hill’s EMEA
Salary range per annum: £53100 - £59000
"At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health."
Position Summary:
The purpose of this role is to own and execute the Digital Shelf strategy across Europe for a major pureplay online retailer. You will hold direct responsibility for Content, Search Placement, and Ratings & Reviews, while holding indirect responsibility for on-shelf availability by collaborating with the wider commercial team to drive core metrics. You will lead the Pan-European test-and-learn strategy for content, continuously optimizing pages to maximize traffic and conversion rates. Working in close partnership with the Retail Media manager, you will ensure the delivery of high-converting landing pages for all media activations. Furthermore, you will partner with brand and content teams to guarantee a best-in-class shopper experience. This role requires robust analytical capabilities; you will measure page performance, content completeness, and overall digital shelf health against corporate targets. You must be highly proficient in eCommerce strategies, understanding exactly how to optimize a retailer’s website across Brand Stores, Product Detail Pages (PDPs), taxonomy, and site search. Success in this role requires leveraging enterprise Digital Shelf Management platforms to translate data metrics into actionable commercial strategies.
Responsibilities include the following but not limited to:
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Content: You will be responsible for loading and ensuring the compliance of Product Detail Page (PDP) content while managing A/B testing and the continuous optimization of retailer content. Additionally, you will serve as the internal expert on premium content requirements, guiding brand and content teams through activation processes.
Strategy & Tools: You will set the broader EMEA Digital Shelf Strategy and manage the regional relationship with the enterprise Digital Shelf tool provider. You will also collaborate with Global Digital teams to activate strategies across EMEA while supporting and upskilling local country teams on digital shelf fundamentals. -
Search Placement: You will measure and improve organic placement and share of page in line with targets while owning the keyword strategy to ensure all content is fully optimized. Furthermore, you will utilize digital shelf strategies to optimize for the retailer’s search algorithm to drive visibility and conversion. This integrated approach ensures consistent performance and alignment with established commercial goals.
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Ratings and Reviews: You will own the overarching strategy for the retailer to ensure strict brand metric compliance while managing the full lifecycle of ratings and reviews. By systematically tracking consumer sentiment, you will derive and deliver actionable insights back to the brand teams. This approach ensures a data-driven alignment with commercial goals and consistent brand representation.
Skills and Competencies:
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Digital Shelf Expertise: Proven experience setting and activating a Pan-EU Digital Shelf strategy with a major pureplay retailer.
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Analytical Rigor: Demonstrated ability to interpret complex digital shelf data and translate insights into actions that improve KPIs.
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Commercial Acumen: Deep understanding of how Retail Media, Digital Shelf, and eCommerce commercial functions interconnect to drive brand growth and execution.
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Agility: Ability to remain flexible in a rapidly evolving marketing landscape and prioritize workloads effectively under pressure.
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Communication: Excellent stakeholder management skills, capable of influencing.
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Technical Proficiency: hands-on experience with advanced content measurement and management tools is highly preferred.
Required Qualifications:
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Degree in Business, Marketing, Digital Commerce or related field
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5+ years experience in eCommerce, Digital Marketing or related field
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Experience of working with Digital Shelf tools and large data sets to create continuous improvement and drive growth
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Experience in optimising retailer algorithm across Digital Shelf KPI’s
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Strong collaboration skills
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Excellent oral and written communication skills.
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Fluency in English (written and oral).
Preferred Qualifications:
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Pet Nutrition or related industry experience.
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Knowledge of market places, 1P & 3P selling
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Strong experience using AI-powered tools.
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Digital Marketing experience
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Working proficiency in a second core European language (e.g., French, German, Spanish, or Italian)
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Master’s degree in Business, Marketing, Digital or a similar field.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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