Director, Produce Prescription Operations

University of California, San Francisco · San Francisco

Vouchers 4 Veggies-EatSF (V4V), in operation since 2015, is one of the oldest, largest, and most well-respected produce prescription programs in the country. V4V is seeking an experienced, dynamic Director of Produce Prescription Operations to help scale the successful Food is Medicine (FIM) program across multiple geographic locations, with a specific focus on referrals from healthcare settings. As momentum builds around produce prescriptions and reimbursement opportunities expand through health insurance adoption, V4V is experiencing significant growth.

Reporting to the Executive Director, the Director of Produce Prescription Operations will provide strategic leadership and operational oversight to ensure program excellence, sustainability, and measurable impact. The role will be instrumental in embedding V4V into health systems and building the infrastructure needed to support growth and scale through healthcare referrals and payments. A key goal will be to scale the already successful Vouchers 4 Veggies grocery and produce prescription programs in accordance with healthcare insurance contracts.

Key responsibilities

will include:

Healthcare Integration & Partnerships

Lead the integration of V4V within healthcare systems and payer networks
Establish and manage partnerships with health systems, insurers, and other key stakeholders
Assist with contracting and oversee implementation of payment structures
Expand operations to new counties through existing and new workflows and operational systems

Program Operations & Compliance

Oversee referral acquisition including outreach to community and county health providers, education campaigns, trainings, and other engagement 
Develop and oversee referral workflows with healthcare partners
Oversee revenue cycle management processes (claims processing, billing systems)
Ensure compliance with reporting, regulatory, and funding requirements
Supervise participant fulfillment systems (restricted spend produce card) and customer service operations
Ensure continual quality improvement and program streamlining processes

Team Leadership

Serve as the direct supervisor for approximately 3-5 staff members
Oversee team workflows, procedures, and systems
Ensure collaboration and clear communication across teams
Provide professional development and performance management
Manage staff towards outcomes
Foster a collaborative, equity-centered team culture

The ideal candidate is a strategic, solutions-oriented leader who thrives in complex, cross-sector environments. They bring:

Knowledge of or experience with healthcare systems
Knowledge of or direct experience with produce prescription programs and other FIM interventions
Knowledge of or direct experience with clinical workflows and systems
Strong partnership management and contract negotiation skills
Experience with staff supervision
Ability to balance independent initiative and collaborative teamwork
Passion for the V4V mission and Food is Medicine model

This role offers a unique opportunity to drive large-scale systems change – improving health outcomes, increased food access, and helping thousands of low-income individuals manage their chronic disease through healthy food prescriptions.

Department Description:

Vouchers 4 Veggies – EatSF (V4V) is an innovative produce prescription and healthy food program, in operation since 2015, aimed at increasing access and affordability of healthy foods for low-income households, improving their health and food security. V4V not only provides people with crucial resources to purchase healthy food and improve their health but also helps address food deserts by supporting the ability of food vendors to stock fresh produce. V4V is an evidence-based program whose outcomes consistently demonstrate improved food security, diet quality, and increased access to healthy food. V4V operates in partnership with health systems and community-based organizations to reach thousands of low-income households and the program which has been nationally recognized as a model for improving food systems, is now being replicated in communities across the country.

V4V is a program of the Seligman Research Team at UCSF’s Action Research Center for Health, housed within the UCSF Division of General Internal Medicine at Zuckerberg San Francisco General Hospital. The ARC carries out innovative research dedicated to improving the health and reducing disparities through discovery, innovation, policy, advocacy, and community partnerships.

The Seligman Research Team, led by Dr. Hilary Seligman, is committed to creating communities where healthy food is affordable and easily accessible by everyone. The team’s research focuses on policies and programs impacting the food environment and food affordability, leveraging Dr.

Seligman’s roles as Director of the CDC’s Nutrition and Obesity Policy Research and Evaluation Network, Senior Medical Advisor for Feeding America, and partner to the Nutrition Incentive Hub. Since 2015 the team has operated Vouchers 4 Veggies, one of the nation’s largest produce prescription programs, utilizing its well-established infrastructure and proven outcomes to conduct policy-relevant research and provide technical expertise to help advance and grow the field of food is medicine through both research and practice.

The Seligman Research Team has been at the forefront of documenting food and nutrition insecurity as major drivers of poor health and of implementing and evaluating programs and policies to address food insecurity as a mechanism to improve health.

About UCSF

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world’s leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available here.

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Salary Information

The final salary and offer components are subject to additional approvals based on UC policy.

Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement.

To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

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