Audience Acquisition Specialist
Paramount · Burbank · $65,000–$85,000 (stated in the posting)
Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!
We are hiring an Audience Acquisition Specialist for our DTC Paramount team. This role is based (5) days on-site in Burbank, CA or New York City, NY.
As an Audience Acquisition Specialist for MACS, you will own the day-to-day execution of paid mobile app user acquisition campaigns across Paramount+ and PlutoTV. You will manage recurring performance reporting, budget pacing and shifting, creative delivery and trafficking, and end-to-end PlutoTV campaign operations, while serving as the primary point of contact for key acquisition partners (e.g., InMobi, Moloco, Jampp, YouAPPi) and spearheading ongoing CPA optimization and A/B testing. The ideal candidate has prior experience in paid app user acquisition and is looking to grow their career within mobile app marketing, with a well-developed awareness of how to drive business goals and evaluate performance against key metrics (KPIs). Knowledge with the mobile app ecosystem - including app post-back tracking, the iOS ATT measurement framework, SKAN attribution, and MMP technology (e.g., Kochava) - is a strong plus. The candidate shows a robust work ethic and a drive to continually learn and grow their digital marketing skills, and must be organized, punctual, and professional. The role will support the team’s efforts on paid acquisition campaigns, with special focus on mobile app campaign operations and processes.
Your Day-to-Day:
- Build, traffic, and manage paid mobile app user acquisition campaigns across Paramount+ and PlutoTV, working through various ad managers/DSPs and partner platforms (e.g., InMobi, Moloco, Jampp, YouAPPi)
- Manage budget pacing and shifting across the app portfolio, including twice-weekly pacing checks, IO issuance, and reconciliation against monthly spend and CPA/CPIA targets
- Own recurring performance reporting, including Monday/Wednesday reporting checks across Paramount+ app campaigns, bi-weekly US insights reporting, and monthly ad hoc reporting for priority titles
- Coordinate creative delivery and trafficking, including banners, videos, and native creatives for top-tier shows, plus monthly creative selection across app partners
- Run end-to-end PlutoTV campaign operations, including media planning, creative delivery, and performance reporting
- Serve as the day-to-day point of contact across key acquisition partners, managing relationships, optimization, and testing roadmaps
- Drive performance testing initiatives (e.g., carousel/CTA A/B tests) and ongoing CPA optimization across DSP and partner channels
- Monitor campaign performance and delivery to ensure campaigns deliver in full against agreed flight dates and budgets, proactively taking action if campaigns fall short
- Collaborate with partners and internal teams to ensure billing accuracy, invoice tracking, and data integrity across internal dashboards
- Collaborate with the larger MACS team to communicate campaign progress, learnings, and updates in mobile app marketing, and monitor competitor activity and industry trends
- Execute special projects as needed
Key Projects -
- Build and launch mobile app campaigns with accuracy for tags, names, and tracking details
- Monitor campaign KPIs and pacing to benchmarks
- Process invoices and ensure timely payment
- Provide key reports + insights to aid in strategic decision-making across campaigns
What you bring to the team:
- Bachelor’s Degree preferred
- 1-2+ years of hands-on mobile app user acquisition experience (e.g., Apple Search Ads, Google UAC, InMobi, Moloco, Jampp, YouAPPi, etc.) strongly preferred, ideally gained at a media agency or entertainment/streaming organization
- Experience with mobile app acquisition platforms, including app DSPs and partner networks (e.g., InMobi, Moloco, Jampp, YouAPPi) and mobile measurement partners/attribution tools (e.g., Kochava, AppsFlyer)
- Familiarity with the mobile app measurement ecosystem, including iOS ATT, SKAN attribution, app post-back tracking, and mobile measurement partners (e.g., Kochava)
- Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
- Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities and stakeholders
- Enthusiastic, passionate and robust work ethic
- Proactive and self-motivated
- Able to work autonomously and manage routine campaign operations with general direction, while seeking guidance on new projects or initiatives
- Flexibility and ability to handle multiple projects at one time
- Strong verbal and written communication skills, proactively communicating bandwidth and deliverables
May also have -
- Professional Certification: mobile app marketing or attribution certification (e.g., AppsFlyer, Kochava, Google Ads/App campaigns, etc.) or other equivalent
- Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent
About Skydance
Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.
ADDITIONAL INFORMATION
Hiring Salary Range: $65,000.00 - 85,000.00.
In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required. Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
What We Offer:
- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here.
- Generous paid time off.
- Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products.
- Robust employee engagement opportunities, including access to exclusive screenings and events, speaker series, volunteer activities and more.
Skydance is an equal opportunity employer (EOE)
We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.
If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.