Digital Local SEO Manager
Albertsons · Boise
Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand!
At Albertsons Companies, we are looking for someone who’s not just seeking a job, but someone who wants to make an impact. In this role, you’ll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that’s constantly evolving.
Main responsibilities:
We are seeking a highly detail-oriented, analytical, and future thinking Digital Local SEO & Content Manager to drive local organic search visibility, hyperlocal content optimization, AI search readiness, and enterprise-level SEO reporting for Albertsons Companies.
This role optimizes the company’s digital presence across traditional search engines, answer engines, and large language model-driven discovery experiences. The ideal candidate will have strong knowledge of local SEO, AEO, LLM optimization, local listings, and performance analytics.
This person serves as a critical analytical liaison between division business units, marketing partners, merchandising teams, pharmacy, e-commerce, and other national business units.
The successful candidate must be comfortable working with large data sets, identifying patterns, diagnosing performance issues, validating information across multiple systems, and translating complex findings into clear, actionable recommendations while managing a high volume of details without errors, inconsistencies, or unsupported conclusions.
Local Listings Management
- Manage, optimize, and QA local business listings across major platforms, including Google Business Profile, Apple Business Connect, and relevant industry-specific directories.
- Ensure consistency and accuracy of store-level data, including name, address, phone number, business hours, holiday hours, departments, services, attributes, URLs, categories, photos, and customer-facing descriptions.
- Monitor and resolve local listing data issues, duplicate listings, suppression risks, incorrect pins, mismatched hours, missing services, and inconsistent NAP information.
- Partner with internal stakeholders to validate store-specific business information.
- Monitor performance of local listings, including impressions, actions, calls, clicks, direction requests, local pack visibility, and customer engagement trends.
- Identify opportunities to improve local discoverability for high-intent “near me” searches and service-based local queries.
Hyperlocal SEO & Local Page Optimization
- Develop, optimize, and maintain local pages designed to improve organic visibility for individual stores, cities, regions, departments, services, and localized customer needs.
- Implement on-page SEO practices, including optimized title tags, meta descriptions, internal linking, image alt text, and localized body content.
- Optimize content for geographic modifiers, neighborhood-level intent, city and regional relevance, store-level services, and high-conversion local search terms.
- Evaluate local page performance by division, banner, store, and page type.
- Monitor local SERP features, including map packs, local organic results, and knowledge panels.
AI Search, AEO, & LLM Optimization
- Develop and support optimization strategies for evolving search experiences, including AI Overviews, answer engines, chat-based discovery, and LLM-influenced recommendations.
- Apply AEO — Answer Engine Optimization principles to help content appear in direct answers, FAQ results, featured snippets, People Also Ask results, and conversational search experiences.
- Optimize content for LLM readability.
- Identify and prioritize content updates that improve machine comprehension, including FAQs, concise definitions, local relevance, service descriptions, and entity consistency.
- Audit content for accuracy, completeness, and usefulness in AI-powered discovery experiences.
Google Analytics, Search Console & Performance Analysis
- Analyze local page traffic, user behavior, engagement, and conversion trends using Google Analytics, Google Search Console, SEMrush, Adobe Analytics, or other enterprise analytics tools.
- Evaluate organic performance by page type, division, banner, query group, local page, and customer journey stage.
- Identify trends, anomalies, traffic declines, ranking changes, content performance gaps, and technical SEO concerns.
- Build recurring reports that clearly explain performance drivers, risks, and opportunities.
- Investigate performance changes related to algorithm updates, platform changes, content updates, technical releases, seasonality, competitive shifts, and customer behavior.
- Identify opportunities to improve Albertsons Companies’ competitive position in local organic search, map results, answer results, and generative search environments.
Quality Assurance, Governance & Risk Management
- Perform detailed QA across local pages, metadata, listings, URLs, internal links, structured data, reporting outputs, and customer-facing content.
- Validate that location-specific information is accurate before publishing or distributing reports.
- Identify and escalate risks related to incorrect store information, outdated content, inconsistent messaging, compliance concerns, broken customer journeys, or data discrepancies.
- Maintain organized documentation for keyword strategies, reporting logic, content recommendations, change history, platform requirements, and performance findings.
- Ensure work is completed with a high level of precision, consistency, and accountability.
We are looking for candidates who possess the following:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-2 years of experience in local SEO, analytics, or related roles.
- Proficiency in local SEO tools and platforms, including Google Business Profile, Google Analytics, and SEO software (e.g., SEMrush).
- Strong analytical skills and ability to interpret data to drive informed decisions.
- Excellent communication and collaboration skills.
Physical Environment:
- Limited travel may be required.
- Work environment is currently in office 4 days a week, 1 day remote.
- Incumbent may use keyboards, laptop, phone, and other office equipment during normal workday.
- Stooping, bending, twisting, and reaching may be required in completion of job duties.
We also provide a variety of benefits including:
- Competitive wages paid weekly
- Access to up to 50% of your earned wages before payday, via our partnership with Stream
- Associate discounts
- Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
- Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
- Leaders invested in your training, career growth and development
- An inclusive work environment with talented colleagues who reflect the communities we serve
Our Values – Click below to view video: ACI Values
#LI-AG1
A copy of the full job description can be made available to you.
Albertsons Companies is at the forefront of the revolution in retail. Committed to innovation and fostering a culture of belonging, our team is united with a unique purpose: to bring people together around the joys of food and to inspire well-being. We want talented individuals to be part of this journey!
Locally great and nationally strong, Albertsons Companies (NYSE: ACI) is a leading food and drug retailer in the U.S. We operate over 2,200 stores, 1,732 pharmacies, 405 fuel centers, 22 distribution facilities, and 19 manufacturing plants across 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, ACME, Shaw’s, Tom Thumb, United Supermarkets, United Express, Randalls, Albertson’s Market, Pavilions, Star Markets, Market Street, Carrs, Haggen, Lucky, Amigos, Andronico’s Community Markets, King’s, Balducci’s, and Albertson’s Market Street.
Our vision is to be a retail leader admired for national strength with deep local roots, offering an easy, fun, friendly, and inspiring experience, no matter how customers choose to shop with us. We celebrate the rich diversity of the communities we serve, and strive to create a workplace where everyone has equal access to opportunities and resources, and can fully contribute to their and our company’s success.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table.
Disclaimer
The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. All employees must comply with Company, Division, and Store policies and applicable laws. The responsibilities, duties, and skills of personnel may vary within store and/or from store to store and the official job description will be provided during the application process.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).