Associate Director, Global Creator Program
HelloFresh · New York City · $160,319–$211,410 (stated in the posting)
HelloFresh is looking for a senior operator to stand up a global creator program as a new growth engine for the Group. Your mission is to build a global community of creator ambassadors for our brands - HelloFresh and Factor - producing content at scale: thousands of creators, paid on performance, feeding both our organic channels and our paid channels, specifically Meta.
You will be part of a global team across Berlin and New York, work directly with senior growth leadership, and manage multimillion-euro creator budgets.
Success looks like: A creator community that grows month over month and stays active: creators onboard quickly, post consistently, and earn meaningfully. The program becomes a reliable source of content at scale — thousands of posts feeding organic reach — and a standing pipeline of creative for paid, acquiring customers at a cost that beats our existing channels.
You will own…
- Program strategy and commercial model. Design how creators earn: commissions, rewards, challenges and progression tiers. Own the program's unit economics and budget, and iterate the model on live performance data.
- Creator activation, coaching and community. Run the creator community day to day: onboarding, coaching and training creators to produce content that converts, celebrating wins, and steering everyone toward what works. Develop the best creators into long-term brand ambassadors.
- Paid amplification. Amplify winning organic content into a pipeline of performing ads, aligning creator incentives with paid channel performance.
- Global rollout. Take the proven playbook to new brands and markets: adapt incentives and localize the model per market, set cross-market benchmarks, and report progress to Group leadership.
- Operations at leverage. Direct the program's platform, tooling and outsourced support teams so the program scales to thousands of creators without scaling headcount.
You are…
- Well versed in performance terms: incentives, funnels and unit economics come naturally to you, and you iterate on data rather than opinions.
- An operator at heart: hands-on, structured, and comfortable building something new with high autonomy and leverage rather than a large team.
- Able to work fluently across functions and geographies, from paid social to finance, from Berlin to New York.
You have…
- 8+ years of experience in influencer marketing, community or affiliate marketing. Experience in building communities is a plus.
- 2+ years of experience in managing teams.
- Built and scaled a creator, ambassador or affiliate program before, and you know what it takes to grow one from its early days to thousands of creators.
- Community instinct — you understand what keeps creators motivated, posting and loyal to a brand.
You’ll get…
- Competitive salary, 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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