Marketing Strategist
ATAK Interactive · Remote · $80,000–$100,000 (stated in the posting)
ATAK Interactive — Marketing Strategist
Remote · Full-time · United States
Overview
ATAK Interactive is looking for a Marketing Strategist who can build and lead full-funnel growth strategies for B2B clients, and who understands that modern marketing strategy now requires fluency in how AI is reshaping how buyers discover, evaluate, and choose brands.
This is a strategy role, not a channel specialist role. You'll own client marketing strategy from positioning and funnel architecture to campaign integration and performance measurement. You'll also shape go-to-market (GTM) plans when clients launch, reposition, or expand, aligning messaging, audience, and channels behind a clear market entry approach. SEO and AI Engine Optimization (AEO) are important parts of your toolkit, but so is your ability to connect paid media, content, brand, and demand generation into a strategy that drives qualified pipeline and measurable business outcomes.
If you're a marketer who thinks in funnels, not just rankings, and who's excited about the intersection of AI-driven discovery and real lead generation, this role was built for you.
Who You Are
You're a self-starter (a term we don't love, but you know what we mean). You drive work forward without waiting to be told what to do, and you make change happen rather than waiting for permission. When a project goes off-plan, you own your part in it and get it back on track instead of looking for someone to blame. And when a client is already happy, you're the one asking how to get them even better results, not coasting.
You bring an attitude and work ethic that elevate the people around you. We're building a team of bright, driven people who genuinely admire one another's strengths, and we're looking for someone who adds to that.
Requirements
Key Responsibilities
Lead Client Marketing Strategy
- Own integrated marketing strategy across key client accounts, from initial diagnosis through roadmap development and ongoing optimization.
- Build go-to-market and lead generation strategies that align messaging, targeting, channel mix, and buyer journey into one coherent plan.
- Shape market entry and positioning approaches when clients launch new offerings, enter new segments, or reposition, defining the ICP, value proposition, and messaging that anchor the plan.
- Serve as the strategic lead in client relationships, translating data into executive-ready insights and long-term growth recommendations.
- Proactively identify opportunities to grow accounts and drive results, even when clients are satisfied with current performance.
- Lead workshops and strategy sessions that connect marketing performance to business outcomes, not just traffic metrics.
Build Modern Demand Generation Frameworks
- Develop cross-channel demand generation strategies that blend organic visibility, paid acquisition, and content, mapped to each stage of the buyer journey.
- Translate go-to-market strategy into executable demand programs, aligning launch timing, messaging, and channel sequencing to pipeline goals.
- Partner with ATAK's Paid Media team to ensure search, social, and retargeting campaigns work as a unified system, not siloed tactics.
- Guide testing, conversion optimization, and measurement strategies that connect creative, landing experience, and channel performance into one growth narrative.
- Ensure lead gen funnels are optimized from awareness to conversion across Google, Meta, LinkedIn, and emerging AI platforms.
Drive Visibility in Search & AI Ecosystems
Develop strategies that increase client presence across both traditional search and AI-driven discovery platforms (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
- Integrate SEO best practices, including semantic structure, entity optimization, and structured data, into broader content and visibility strategies.
- Build reporting frameworks that track both traditional KPIs (MQLs, CAC, ROAS) and emerging metrics (AI inclusion rate, share of generative voice, entity authority).
- Stay ahead of where search and AI discovery are heading, and translate that into a practical, client-ready strategy.
Collaboration
- Work closely with ATAK's SEO, Paid Media, and Content teams to build unified client roadmaps.
- Collaborate effectively with PMs, developers, and other client-facing team members, and help elevate the team's strategic thinking, not just execution.
- Evaluate and integrate emerging tools, automation workflows, and data layers that improve client performance.
Qualifications
You are, first and foremost, a marketing strategist. You know how to diagnose a business's growth challenges, build a strategy that addresses them, and communicate that strategy clearly to clients and internal teams. Channel expertise supports your strategy; it doesn't define it.
- You have at least 1 year of prior agency experience.
- You have 5+ years of experience in marketing strategy, ideally within an agency or consulting environment. You've led multi-channel engagements, not just optimized individual channels.
- You've built or contributed to go-to-market strategy, including positioning, ICP definition, and launch planning, and can connect it to demand and pipeline.
- You understand the full marketing toolkit, including:
- Demand generation and full-funnel lead gen strategy
- Paid media (Google Ads, LinkedIn Ads, Meta Ads), enough to direct and integrate, not just delegate
- Content strategy and brand positioning
- Marketing analytics and reporting (GA4, HubSpot, Looker Studio, Databox, or similar)
- You have meaningful SEO and AEO experience. You understand how organic visibility, structured data, entity optimization, and AI-driven discovery work, and how they fit into a broader marketing strategy.
- You've worked with B2B clients or lead generation-focused brands and understand pipeline, MQLs, and how marketing connects to sales outcomes.
- You communicate exceptionally well. You can run a client strategy session and write a crisp exec summary.
- You take ownership. You manage competing priorities, stay composed under pressure, and drive work to completion without needing to be managed through it.
Bonus Points
- Experience leading go-to-market launches or repositioning efforts for clients
- Experience with AI tools as part of your workflow (research, content strategy, competitive analysis)
- Familiarity with AEO/GEO concepts and emerging AI search behavior
- Background in agency environments with multi-client account management
- Experience with HubSpot or Salesforce from a strategy/reporting perspective
Benefits
The salary range for this position is $80,000 to $100,000 per year, commensurate with experience. ATAK also offers a full benefits package, including unlimited PTO, medical/dental/vision/life insurance, paid family leave, and a 401(k) with 5% match.