Integrated Marketing Program Manager
Candescent · Bengaluru
Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
Role Purpose
Candescent is seeking a Integrated Marketing Program Manager to connect our go-to-market strategy to rigorous execution on the ground. Based in one of our India office locations, you will own the delivery of marketing’s most important and most complex programs — the integrated campaigns, launches, and go-to-market initiatives that build brand visibility, generate pipeline, and support company growth.
This is a senior individual contributor role with real influence. You will be marketing leadership’s trusted planning partner — turning priorities into operating cadences, decision-ready materials, and clear owners, milestones, and outcomes. The integrated marketing calendar is a key tool in this, bridging strategy and execution by connecting agreed priorities to the work actually in flight.
Beyond delivering programs yourself, you will build the program management capability that marketing runs on. You will establish the standards, tools, and best practices that other teams adopt, and serve as the lead practitioner and mentor for a small group of coordination and project management professionals working across marketing operations, brand and communications, and digital.
The role carries high visibility. You will work directly with the Chief Marketing Officer and marketing senior leadership, and engage periodically with the Chief Revenue Officer and leaders across the revenue organization. It is an opportunity to shape how marketing executes, and to directly influence whether our go-to-market goals are met.
Key Responsibilities and Deliverables
What you will be responsible for and what you will do
Program Planning & Delivery
- Personally own end-to-end delivery of marketing’s largest and most complex cross-functional programs, from intake and planning through launch, measurement, and optimization.
- Translate go-to-market and marketing priorities into integrated roadmaps, milestone plans, dependency maps, and risk registers.
- Co-own execution alongside functional leads, partnering with product marketing on launches, brand on creative delivery, and demand generation on campaign activation.
- Ensure campaign briefs, objectives, audience definitions, content requirements, channel plans, measurement plans, and launch criteria are agreed before work enters execution.
- Manage portfolio-level visibility across concurrent programs, including prioritization, capacity trade-offs, escalation, and delivery risk mitigation.
- Own the integrated marketing calendar as the shared view of what marketing is delivering and when, using it to drive sequencing, prioritization, and capacity conversations.
Center of Excellence & Practice Leadership
- Establish and run a center of excellence for program and project management across marketing, raising the rigor, consistency, and maturity of how work is coordinated and delivered.
- Build the foundational toolkit other teams use to run their own work, including intake models, briefing standards, project templates, milestone and dependency frameworks, risk and status reporting formats, and launch checklists.
- Define and socialize standards and best practices for marketing execution, and help teams adopt them in a way that improves speed and quality rather than adding process for its own sake.
- Serve as the lead practitioner and mentor for coordination and project management professionals across marketing operations, brand and communications, and digital, creating a strong nucleus of shared standards and common ways of working across teams that do not share a reporting line.
- Coach these colleagues on planning discipline, stakeholder management, risk management, and executive communication; this role leads through influence and does not carry direct people management responsibility.
- Drive measurable improvement in effectiveness, consistency, efficiency, risk mitigation, and return on marketing investment, building capability that outlasts any one individual.
Operating Cadence & Governance
- Build and run the operating cadences that keep priorities, risks, dependencies, and next steps visible, including status reviews, planning cycles, and launch readiness forums.
- Help define how marketing operates together — establishing the operating model, rituals, and ways of working that scale as the team and its remit grow.
- Improve intake, prioritization, approval, and launch governance processes across marketing.
- Facilitate senior stakeholder alignment, ensuring decisions, scope changes, approvals, and dependencies are documented, communicated, and resolved.
- Keep planning tools and the marketing calendar current and trusted, so conflicts, gaps, and over-commitment surface before they affect delivery.
- Coordinate closely with the US-based Marketing Operations lead and the US-based process and program management counterpart to keep priorities aligned and standards consistent across regions.
- Apply AI tools practically to accelerate briefs, status reporting, documentation, and synthesis, and help the team adopt them in day-to-day ways of working.
- Maintain a working schedule with sufficient overlap with US business hours on at least a few days each week to enable live collaboration, reviews, and decision-making.
Executive Engagement & Reporting
- Partner directly with the Chief Marketing Officer and marketing senior leadership on planning, prioritization, and trade-off decisions, bringing forward the information they need to decide.
- Engage periodically with the Chief Revenue Officer and revenue organization leaders to align marketing execution with sales and pipeline priorities.
- Synthesize inputs from marketing, sales, product, and agency stakeholders into decision-ready briefings and reporting for leadership.
- Provide executive-ready visibility into program health, launch readiness, risks, blockers, trade-offs, and decisions required.
- Communicate clearly and concisely with senior leaders, simplifying complex workstreams and presenting trade-offs rather than escalating problems without options.
Experience
Demonstrated skills, competencies, and required experience
- 10+ years of experience in marketing program or project management, integrated campaign delivery, or marketing operations, including significant time at a senior level.
- Proven track record personally managing complex, high-visibility, multi-channel marketing programs in a fast-paced B2B environment, working directly with senior marketing leadership.
- Demonstrated ability to lead cross-functional teams, influence senior stakeholders, and drive accountability across functions without direct authority.
- Experience establishing program management standards, tools, or practices that other teams adopted, and mentoring other project or program management professionals.
- Strong working knowledge of how marketing moves from brief to content creation, channel activation, launch, and performance reporting.
- Practical fluency across core marketing channels, including email, web, webinars, events, paid media, organic social, and ABM programs.
- Experience running an integrated marketing calendar or equivalent planning system across multiple teams and channels.
- Excellent executive communication skills, with the ability to simplify complexity, present trade-offs, and escalate risks with recommendations.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Qualifications & Preferred Distinctions
Additional accomplishments
- PMP, agile, or equivalent program management certification is preferred.
- Experience in technology, financial services, SaaS, or other complex enterprise go-to-market environments is preferred.
- Experience with marketing automation, CRM, and work management platforms such as Marketo, Salesforce, Smartsheet, Jira, Asana, or Workfront.
- Experience leading ABM or account-focused programs, including target account prioritization, sales alignment, and account-level performance tracking.
- Experience managing external agencies, media partners, freelancers, or offshore and shared-services delivery teams.
- Working knowledge of campaign measurement, including engagement and conversion metrics, pipeline influence, attribution, and funnel movement.
- Experience building a new team, function, or delivery model from the ground up is a strong plus.
Experience collaborating across geographies and time zones is helpful.
Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.