Head of Marketing Communications
Hayleys · LK
Part of the Hayleys Group, Hayleys Leisure PLC includes The Kingsbury Hotel in Colombo, and the various properties around the island, under Amaya Resorts & Spas and the Boutique Collection by Amaya. As part of this team, you would be contributing to the growth and expansion of the sector, while innovatively promoting the work of the talented teams at each property. Join us for a unique and exciting experience. Our team at Hayleys Leisure PLC, Colombo 01 is on the lookout for an experienced individual to fill the available positions mentioned below:
Head of Marketing Communications
Requirements
- 5 years of experience in marketing communications, preferably within the hospitality industry.
Degree in Marketing, Communications, Business, or a related discipline.
Experience in brand management, digital marketing, public relations, social media, content strategy and corporate communications.
Strong understanding of integrated marketing campaigns and digital platforms, with a data-driven approach to measuring results.
Excellent creative, communication, copywriting and presentation skills.
Strong leadership and stakeholder management capabilities.
Commercially astute, innovative and able to translate brand strategy into measurable business results. Experience managing multiple brands/properties would be an advantage.
Scope
Lead the marketing communications strategy across the portfolio, aligned with business and brand objectives.
Drive brand positioning, brand consistency and strategic campaigns across all properties.
Oversee social media, content creation, PR and media relations.
Develop and execute integrated marketing campaigns to drive awareness, engagement, occupancy and revenue.
Lead content strategy and storytelling to strengthen the brands and enhance guest engagement.
Monitor market trends, competitor activity and consumer insights and translate these into marketing opportunities.
Support new openings, promotions, events and key commercial initiatives through targeted communications.
Lead and develop the Marketing Communications team, fostering creativity, accountability and performance.