Media Planning Executive
ITV · London
Workplace: White City, London - 2 days a week in the office
The role
Are you passionate about TV, audience engagement, and campaign performance? We’re looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you’ll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.
Main responsibilities
- Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
- Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
- Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
- Liaise with creative teams to help manage the delivery of marketing assets.
- Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
- Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
- Be responsible for factual accuracy for visual on screen presentation and continuity scripts
- Creative Make-list administration via Citrus (in house system)
Skills you’ll need (minimum criteria)
- Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
- A clear understanding of TV audience consumption trends and standard industry measurement metrics.
- Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
- An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
- Good at understanding and interpreting data to aid decision making
Other things we’re looking for (key criteria)
- Confident communication and stakeholder management skills.
- Experience working in a fast paced and dynamic environment
- Organised and able to work under pressure and to tight deadlines
- An interest and passion for media/TV/broadcast
- Flexible and able to adapt to changing circumstances
- A can-do, collaborative, get-things-done approach.