SEO Specialist

Nawy Real Estate · Cairo

Follow and help maintain SEO content guidelines and standards for English-language content
Ensure content follows SEO best practices across:

Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content
Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards

Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability
Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases
Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues

Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms
Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement
Identify content performance trends and translate insights into actionable optimization opportunities
Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data
Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement

Requirements

2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO
Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO
Strong analytical and problem-solving skills
Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms
Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses