Powersports and Motorcycle Sales Manager

Sentry Insurance · Madison · $90,600–$136,000 (stated in the posting)

Apply on the company website

This role focuses on developing and managing relationships with specialty and independent insurance agents as well as affinity groups, driving profitable growth and expanding market presence.

The ideal candidate is a competitive self-starter who thrives working independently, consistently exceeds sales goals, and knows how to build strategic partnerships that deliver results.

The exact territory for this role will be decided based on the location of the individual selected for the opportunity.

What You’ll Do

As the Powersports and Motorcycle Sales Manager, you will prospect, develop and maintain motorcycle focused accounts for new business production. 

Additionally, you will:

• Manage the assigned US territory and/or have areas of responsibility assigned that are countrywide such as new business development of dealership, affinity accounts, and/or motorcycle agents.

• Deliver new business sales through the use of all applicable distribution channels via implementation of an effective strategy for distribution of products.

• Oversee operation and effectiveness of marketing and sales activities in area of responsibility.

• Work closely with Product Management in the development and design of motorcycle and power sports insurance products to increase production; this may include recommending specific product changes, process improvements, and workflows along with geographical locations and agency/account management to maximize growth opportunities.

• Maintain an awareness of industry trends, determines competitiveness of current products

• Recommend and collaborate with corporate marketing in the creation and implementation of promotional, marketing, branding, and content activities for the motorcycle niche.  Assist in measuring the effectiveness of these activities.

• Research, recommend and establish marketing niches for motorcycle and powersports products. Ensure systems, processes, technology and service methods support the marketing efforts. 

What it Takes

• Bachelor’s degree or equivalent work experience.
• 5+ years of related work experience in field sales. 
• Demonstrated marketing knowledge obtained from a marketing, public relations, or communications degree or equivalent experience.
• Power Sports industry experience preferred but not required.
• Extensive knowledge of consumer products marketing and specialty products combined with insurance industry experience.
• Ability to meet the travel requirements of the job (25%-50%) based on seasonality as it pertains to the business.
• Exceptional communication, organization, creative problem solving and selling skills.
• A competitive, goal-driven mindset with a strong desire to exceed targets and continually improve
• The ability to work independently, manage your time effectively, and take ownership of your results without constant supervision
• A high level of integrity and accountability, earning the trust of both colleagues and clients through consistent, reliable performance. 
• Centrally located with easy access to major airport to support efficient travel within assigned territory. 

Based on experience and qualifications, the base salary range for this position is:

• For candidates located in Wisconsin, Arizona, and Georgia: $90,600-$136,000 annually.
• For candidates located in Colorado: $99,660-$149,600 annually.

Here is what you can look forward to as part of our team:

At Sentry, your total rewards go beyond competitive compensation. We’re committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.

• Hybrid Flexibility: Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.
• Dining on Us: Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.
• Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.
• Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.
• Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.
• Investing in Your Future: We’re committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.
• Giving Back: Through the Sentry Foundation, we’re proud to support the United Way and make a difference in our communities.

Why Join Sentry?

At Sentry, we believe our people are the heart of our success. We’re proud to be recognized for the culture we’ve built, earning spots on Forbes’ lists for America’s Best Midsize Employers and Best Employers for New Grads, as well as Newsweek’s America’s Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.

Building on a Legacy

Our future is bright, but it’s anchored in a long history of stability. Since our founding in 1904, we’ve dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We’re proud to have maintained an A+ rating from A.M. Best, the industry’s leading authority, for over 30 years.

Your Career, Our Community

Whether you’re working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you’ll find a challenging and rewarding environment. Explore the Our Teams tab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth.

Ready to own your future? Join us at Sentry, opportunities await!

Casey Van Der Geest

Talent Acquisition Specialist

Casey.VanDerGeest@sentry.com 

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.

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