Manager, Social Media - Too Faced Cosmetics

Estée Lauder Companies · New York City

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Position Summary

The Manager, Social Media is responsible for executing Too Faced's social media strategy and content programming across key platforms including Instagram, TikTok, YouTube, Pinterest, and emerging channels. This role will drive daily content planning, publishing, community engagement, and social storytelling to increase brand awareness, cultural relevance, consumer engagement, and business impact. 

Working closely with Brand Marketing, Creative, Influencer Relations, Communications, Consumer Engagement, and regional teams, this individual will help bring Too Faced's brand voice to life through best-in-class social content and real-time consumer engagement. The ideal candidate is social-first, highly creative, trend-obsessed, analytically minded, and passionate about beauty, culture, and digital storytelling.

Key Responsibilities

Social Content Strategy & Execution 

• Execute social media strategies aligned with brand priorities, product launches, and marketing campaigns.
• Develop and manage social content calendars across owned social platforms.
• Ensure content reflects Too Faced's bold, playful, and innovative brand voice.
• Partner with Creative teams to develop engaging social-first content formats.
• Support content planning for launches, evergreen storytelling, brand moments, and cultural activations. 

Community Management & Consumer Engagement

• Monitor social channels and actively engage with consumers and brand advocates.
• Help foster meaningful community interaction and increase brand affinity.
• Identify opportunities to participate in relevant cultural conversations and trends.
• Partner with Consumer Engagement teams on reputation management and escalation procedures. 

Platform & Trend Leadership 

• Stay ahead of social platform trends, emerging technologies, creator behavior, and consumer preferences.
• Identify opportunities to test new content formats, features, and platforms.
• Recommend innovative social ideas that strengthen engagement and reach.
• Influencer & Cross-Functional Collaboration
• Partner closely with Influencer Relations teams to amplify creator content across social channels.
• Coordinate with Brand Marketing, Communications, Creative, Product Marketing, and E-Commerce teams to ensure social plans align with broader business objectives.
• Support social coverage for events, product launches, influencer activations, and brand experiences. 

Analytics & Reporting 

• Monitor social performance metrics including engagement, reach, video views, audience growth, and traffic.
• Develop recurring performance reports and recommendations.
• Use insights to optimize content strategies and improve business results. 

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field.
• 4-6 years of experience in social media, digital marketing, content strategy, or community management.
• Beauty, fashion, lifestyle, or consumer brand experience preferred.
• Strong understanding of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms.
• Experience managing social calendars and executing content strategies.
• Proficiency with social management, reporting, and analytics tools.
• Strong written communication and storytelling skills.
• Ability to thrive in a fast-paced, collaborative environment. 

Core Competencies

• Social Media Expertise
• Content Strategy & Storytelling
• Cultural Relevance & Trend Identification
• Consumer Engagement
• Data & Analytics
• Cross-Functional Collaboration
• Creativity & Innovation
• Project Management
• Agility & Adaptability
• Passion for Beauty and Digital Culture 

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