Trade Marketing Executive- Africa Hub

Kraft Heinz · El Tagamoa El Khames Commercial Office

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Job Description

Job Title: Trade Marketing Executive- Africa Hub

Department: Sales

Reports to: Head of Sales - Africa Hub

Location: El Tagamoa El Khames Commercial Office

Role Purpose

The Trade Marketing Executive supports growth across the Africa Hub by translating commercial and brand priorities into effective in-market execution. Working with Business Development Managers, distributors and agencies, the role strengthens visibility, distribution and shopper engagement across the Hub's focus and distributor-led markets.

Key Responsbilities

• Translate Africa Hub commercial and brand priorities into trade marketing plans for assigned markets.
• Coordinate distributors and agencies to execute in-market activities on time, in full and in line with approved plans.
• Manage POSM, key visuals and other trade marketing assets, ensuring effective deployment and accurate tracking.
• Support distribution growth, portfolio expansion and in-store execution priorities across focus and distributor-led markets.
• Plan and coordinate consumer promotions and local activations with Business Development Managers and relevant marketing teams.
• Track execution, spend and performance against agreed KPIs, highlighting gaps and recommending corrective actions.
• Monitor competitor activity, shopper behaviour and local market developments to identify execution opportunities.
• Provide clear updates on activity status, results, risks and next steps for commercial reviews.
• Ensure all activities comply with company standards, brand guidelines, approval processes and agreed budgets.
• Build effective working relationships with distributors, agencies and cross-functional teams across the Africa Hub.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 2-3 years of experience in trade marketing, shopper marketing, brand activation or a related commercial role.
• Good understanding of retail execution, POSM deployment, consumer promotions and distributor-led markets.
• Strong project management, analytical and communication skills, with the ability to coordinate multiple markets and stakeholders.

Technical Skills

• Trade marketing execution, retail activation, POSM deployment and consumer promotions.
• Distributor and agency coordination across multiple markets.
• Budget tracking, performance analysis and development of clear recommendations.

Power Skills

• Execution excellence with strong ownership and follow-through.
• Commercial acumen, customer focus and attention to detail.
• Strong communication, collaboration and stakeholder management.

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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