Strategy Director
Publicis Groupe · Melbourne
Company description
Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.
Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.
We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.
Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas — The Networked Experience Agency.
Overview
We are looking for an experienced Strategy Director to lead strategic thinking across a portfolio of key clients, guiding the development of integrated brand, customer experience (CX), CRM and digital strategies that deliver measurable impact. This is an exceptional opportunity for a Strategy Director who thrives at the intersection of customer insight, commercial thinking and creative ambition.
Responsibilities
What You'll Do
As Strategy Director, you will lead the strategic vision for major client accounts and play a key role in shaping both our agency offering and future growth.
You will:
- Lead the development of experience-led strategic frameworks across brand, digital, CX and CRM programmes.
- Translate customer, market and business insights into clear strategic recommendations and actionable roadmaps.
- Partner with senior clients as a trusted strategic adviser, helping solve complex business and customer challenges.
- Collaborate with creative, media, data and technology teams to develop integrated and impactful solutions.
- Create compelling strategic narratives, presentations and thought leadership that inspire confidence and action.
- Contribute to new business opportunities, agency growth initiatives and pitch development.
- Coach and mentor strategists, helping build strategic capability across the team.
- Ensure strategic work is commercially sound, measurable and linked to business outcomes.
- Stay ahead of cultural, consumer and technology trends to identify emerging opportunities for clients.
Qualifications
About You
You are a commercially minded strategist with a passion for understanding people, solving complex problems and creating experiences that drive growth. You'll bring:
- 8+ years' experience in strategy, planning or consulting roles within agency, consultancy or related environments.
- Strong expertise across customer experience (CX), CRM, digital, communications and brand strategy.
- A proven track record leading strategic programmes for large or complex clients.
- Experience developing insight-led, data-informed customer engagement and growth strategies.
- The ability to connect customer needs, business objectives and creative opportunities into clear strategic direction.
- Excellent stakeholder management skills and confidence working with senior client leaders.
- Exceptional presentation, storytelling and communication skills.
- Strong commercial acumen and experience defining success metrics linked to customer and business outcomes.
- Experience mentoring and developing high-performing teams.
Additional information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.
Enjoy all the perks that come with our network offering:
- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.
What You'll Do
As Strategy Director, you will lead the strategic vision for major client accounts and play a key role in shaping both our agency offering and future growth.
You will:
- Lead the development of experience-led strategic frameworks across brand, digital, CX and CRM programmes.
- Translate customer, market and business insights into clear strategic recommendations and actionable roadmaps.
- Partner with senior clients as a trusted strategic adviser, helping solve complex business and customer challenges.
- Collaborate with creative, media, data and technology teams to develop integrated and impactful solutions.
- Create compelling strategic narratives, presentations and thought leadership that inspire confidence and action.
- Contribute to new business opportunities, agency growth initiatives and pitch development.
- Coach and mentor strategists, helping build strategic capability across the team.
- Ensure strategic work is commercially sound, measurable and linked to business outcomes.
- Stay ahead of cultural, consumer and technology trends to identify emerging opportunities for clients.
About You
You are a commercially minded strategist with a passion for understanding people, solving complex problems and creating experiences that drive growth. You'll bring:
- 8+ years' experience in strategy, planning or consulting roles within agency, consultancy or related environments.
- Strong expertise across customer experience (CX), CRM, digital, communications and brand strategy.
- A proven track record leading strategic programmes for large or complex clients.
- Experience developing insight-led, data-informed customer engagement and growth strategies.
- The ability to connect customer needs, business objectives and creative opportunities into clear strategic direction.
- Excellent stakeholder management skills and confidence working with senior client leaders.
- Exceptional presentation, storytelling and communication skills.
- Strong commercial acumen and experience defining success metrics linked to customer and business outcomes.
- Experience mentoring and developing high-performing teams.