Digital Planner

Publicis Groupe · Tokyo

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Publicis Groupe is the second-largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Overview

Over the past three years our Japan Media team has won numerous pieces of business, making us the one of the fastest growing agencies in Japan and we are now looking to expand the team. This represents a great opportunity to join a fast moving, award winning media team, that offers massive potential for career growth, the opportunity to work overseas via our Work Your World programme, a leading SGD programme and many more career and life expanding programmes.

We are on the hunt for an analytical and strategic Digital Planner to play a pivotal role in the crafting and execution of digital initiatives for our team. Working our key client, Stellantis, you will be an integral member of the digital team, delving into campaign briefs, supporting holistic digital strategies, and applying your digital expertise to develop tailored responses and channel strategies. This role is hands-on, focusing on performance optimization, embracing automation, and maintaining a robust testing approach. You will be pivotal in driving client results, working under the guidance of senior management, all while nurturing key relationships with our key media partners.

Responsibilities

Strategy & Planning:

Assist in developing and executing digital campaigns for your clients under the guidance of senior digital managers ensuring they dovetail seamlessly with the marketing strategy.

Keep abreast of digital trends, tools, technologies, and practices, particularly within the Japan market.

Campaign Management:

Work closely with the campaign implementation team to ensure that campaigns are set up correctly, running properly and all taxonomy rules are followed

Support the management of accounts on platforms such as Meta, Google, Yahoo, as well as programmatic partners

Optimization & Analysis:

Monitor campaign performance, assisting in the optimization to hit KPIs and adhere to budgetary constraints.

Use analytics tools to help generate insights and actions from campaign data.

Support the modification of the digital strategies in response to campaign analytics and market trends.

Collaboration & Reporting:

Collaborate with the client, planning teams, data specialists, and global counterparts to ensure campaign success.

Help produce reports that track campaign performance, offering insights and strategic recommendations.

Participate in partner meetings to discuss performance, opportunities, and audits.

Financial Management:

Aid in managing and reporting on digital budget spend to ensure effectiveness and ROI.

Assist with financial processes to guarantee precise invoicing and budget management.

Continuous Learning:

Stay informed of industry trends related to your clients and its competitors.

Understand and apply the cultural and market-specific nuances of the Japan market to enhance campaign effectiveness.

Qualifications

A Bachelor’s degree in marketing, business, or related field, or equivalent experience.

At least 3 years of experience in digital planning

Familiarity with the digital advertising landscape, with a preference for those with knowledge of the Japan market.

Detailed understanding of key media platforms such as Meta, Twitter, TikTok, YT, and programmatic

Solid analytical skills, comfortable in analysing media reports to generate initial insights to performance.

Effective communication skills, both written and verbal

Proficiency in Japanese; English language skills would be highly beneficial

CPG/FMCG experience will be given preference
Demonstrates AI fluency, including the ability to leverage AI tools to enhance work quality and productivity, critically evaluate outputs, and apply ethical and responsible judgment in their use.

Additional information

What Publicis Groupe can offer you

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:

A hybrid, flexible work style, with three days per week spent collaborating face-to-face with clients and colleagues.

Extensive Learning & Development opportunities, including access to over 15,000 programs through our online platform, Marcel Classes.

The Work Your World program offers flexibility to work from anywhere globally for up to six weeks per year.

A culture of open feedback and continuous growth, supported by structured Career Conversations and a 360° Feedback framework.

Access to a comprehensive rewards offering, Employee Assistance Program (EAP), and well-being support.

Access to Marcel, our global AI platform, connecting employees with opportunities for collaboration and career development across our network.

And many more benefits including a wide range of leave policies, employee communities and clubs.

Publicis Groupe believes that our people are our greatest asset. Our people are selected for their skill sets, ethics, and professional qualities, without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunity employer and do not discriminate based on age, gender, gender identity, race, sexual orientation, nationality, religion, disability, or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.