Manager - Digital Marketing Analytics
Roche · Chennai
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Manager - Digital Marketing Analytics
Roche India – Roche Services & Solutions
Hyderabad or Chennai
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.
The Opportunity
The Manager - Digital Marketing Analytics will lead and provide strategic direction to a team of analytics professionals, serving as a thought partner to stakeholders across Roche affiliates and global teams. This role goes beyond managing workstreams and reviewing dashboards. It requires someone who can bring a perspective shaped by deep experience in digital marketing and the technologies that power it. The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche network.
All Roche employees are expected to actively contribute to cross-functional collaboration and adhere to all applicable laws, regulations, policies, and procedures governing our business.
As a Manager - Digital Marketing Analytics, you will:
Serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions
Collaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnerships
Translate complex analytics concepts into business language that resonates with non-technical stakeholders and leadership
Analyze and derive actionable insights from digital marketing channels, leveraging tools such as Adobe Analytics, Adobe CJA, Google Analytics, email platforms, and other martech tools
Oversee the quality and strategic relevance of analytics deliverables including tagging audits, subject line analyses, web performance reporting, HCP targeting, and campaign analytics.
Collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through data-driven approaches.
Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency and business outcomes.
Champion measurement frameworks, attribution approaches, and testing methodologies (A/B testing, multivariate testing) that elevate the rigor of our analytics practice.
Spearhead technology and innovation initiatives within the Digital Marketing Analytics function, identifying emerging tools, techniques, and data sources that can enhance our service offerings.
Lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices.
Build a culture of intellectual curiosity, encouraging the team to move beyond reporting and into insight generation, experimentation, and strategic recommendation
Partner with business partners to define key metrics and outcomes for technology aligned with business objectives
Develop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the network
Lead important initiatives for the growth and development of the GATE team
Who you are
You hold a Bachelor's or Master's Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines) and 8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility
Minimum 5 years of hands-on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantage
Demonstrated expertise with Adobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystem
Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools
Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing
Proficiency in tools such as Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager
Experience managing or leading analytics teams (3+ direct reports or equivalent)
Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions. A track record of being a trusted advisor, not just a report generator
Comfortable leading collaborative conversations and building partnerships with new teams and stakeholders
Knowledge of regulatory and compliance considerations relevant to pharmaceutical/life sciences digital marketing
Demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team
Strong analytical and problem-solving abilities
Effective team player with the ability to meet deadlines and manage multiple analytics projects concurrently
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.