Customer Marketing / Trade Marketing Manager - Color Brands
Coty · Warsaw
CUSTOMER MARKETING / TRADE MARKETING MANAGER – COLOR BRANDS
CUSTOMER / TRADE / SHOPPER MARKETING | WARSAW, POLAND
Do you enjoy being at the intersection of Sales, Marketing and the customer?
As Customer Marketing Manager – Color Brands, you will be the key marketing partner to our Sales and KAM teams, translating Coty's brand strategies into winning customer plans for Rossmann and e-commerce.
You will combine customer understanding, shopper insights, commercial analytics and creative activation to drive sell-out and profitable growth across iconic brands including Rimmel, Max Factor, Bourjois, Sally Hansen and Miss Sporty.
Working closely with Key Account Managers and retail partners, you'll shape promotional plans, launches and customer-specific activations, while using performance data to identify the next growth opportunity.
THE ROLE
You will:
- Partner with KAMs and Sales teams to build customer plans, promotional calendars and activation strategies.
- Develop customer-specific trade marketing programs for Rossmann and e-commerce channels.
- Translate brand priorities into compelling customer and shopper propositions.
- Support customer meetings and business reviews with insights, recommendations and data-driven selling stories.
- Lead promotional strategy and evaluate promotion effectiveness and ROI.
- Coordinate launches, in-store activation and e-commerce execution with Sales and Brand teams.
- Monitor sell-in, sell-out, customer P&L and commercial KPIs to identify growth opportunities.
- Analyze customer, shopper, market and competitor performance.
- Manage the Trade Marketing budget and prioritize investment behind the strongest commercial opportunities.
YOU ARE A COTY FIT
You could be a great fit if you have:
- 3–5+ years' experience in Customer Marketing, Trade Marketing, Shopper Marketing, Category Development, Channel Marketing or a commercially focused Sales/Marketing role.
- Experience working closely with Sales/KAM teams and/or retail customers.
- Strong understanding of promotions, customer activation and retail execution.
- Ability to turn data and insights into compelling customer selling stories.
- Strong commercial and analytical skills, ideally including Nielsen/NIQ or similar tools.
- Confidence collaborating with both commercial and brand stakeholders.
- Fluent English.
- Strong Excel and PowerPoint skills.
- Experience within FMCG, beauty, personal care, consumer healthcare or another fast-moving consumer business.
- Passion for beauty is a plus, but not essential.
ABOUT US
Our people make us who we are. At Coty, we celebrate diversity, fearless kindness, and bold thinking—creating an inclusive workplace where everyone can be their authentic self while helping shape the future of beauty.