Communications & Public Relations Manager
Service Corporation International · ID
- ROLE PURPOSE:
- Coordinate and implement integrated communication plans and messaging that support organizational priorities, strengthen brand reputation, and contribute to fundraising objectives. Act as the central communications focal point for programmatic and departmental communication needs beyond fundraising, ensuring communication opportunities are identified, prioritized, and translated into clear content briefs and communication initiatives. Lead media relations, public relations, and external communications efforts to enhance organizational visibility, credibility, and influence, while ensuring consistent messaging across owned, earned, and shared channels in alignment with the Strategic Communications strategy.
- KEY AREA OF ACCOUNTABILITY 1. Communication Planning and Coordination
• Lead the development and implementation of integrated communication plans that support organizational priorities, advocacy initiatives, brand objectives, and fundraising goals.
• Translate strategic communications priorities into actionable communication initiatives and oversee their effective execution
• Ensure communication activities across departments are strategically aligned, prioritized, and coordinated to maximize organizational impact and visibility
2. Internal Communications Hub and Stakeholder Management
• Serve as the primary communications partner for internal departments, ensuring communication needs are identified, prioritized, and addressed effectively.
• Lead cross-functional coordination to surface communication opportunities arising from programs, partnerships, research, advocacy initiatives, and organizational priorities.
• Foster strong stakeholder engagement and collaboration to support effective communication planning and delivery across the organization.
3. Content Planning and Communication Briefing
• Oversee the development of communication briefs and messaging frameworks that support organizational priorities and communication objectives.
• Ensure communication requirements, target audiences, key messages, and channel recommendations are clearly defined and communicated to the Brand Experience team.
• Ensure communication outputs are accurate, consistent, and aligned with approved
organizational positioning, messaging, and safeguarding standards
4. Public Relations and Media Relations
• Lead the implementation of public relations and media engagement initiatives that strengthen organizational visibility, credibility, and influence.
• Oversee relationships with media organizations and strategic communication partners to
maximize earned media opportunities.
• Ensure effective media materials, key messages, and spokesperson support are developed to advance organizational priorities.
5. Issues Monitoring and Communications Support
• Oversee the monitoring of media coverage, emerging issues, and external developments that may affect organizational reputation and stakeholder trust.
• Ensure communication and reputational risks are identified, assessed, and escalated appropriately to senior leadership.
• Support communication preparedness and coordinated responses during sensitive issues, safeguarding concerns, crises, and emergency situations.
6. Program and Humanitarian Communications
• Lead communication planning and coordination for programmatic initiatives, advocacy campaigns, partnerships, organizational announcements, and humanitarian responses
• Ensure program achievements, evidence, and impact are translated into strategic
communication opportunities that support organizational objectives.
• Ensure program and humanitarian communications are timely, audience-focused, and aligned with organizational values, ethical storytelling principles, and safeguarding commitments.
QUALIFICATIONS AND EXPERIENCES
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing,
International Relations, Development Studies, or a related field. Master's degree is an advantage.
• Minimum 8 years of progressive experience in communications, public relations, media relations, journalism, corporate communications, development communications, or related fields, with at least 3 years of experience managing teams or communication functions.
• Proven experience developing and implementing integrated communication plans, stakeholder engagement strategies, and communication campaigns that support organizational objectives.
• Strong experience serving as a communications focal point for multiple departments or stakeholders, coordinating priorities and translating communication needs into actionable communication initiatives.
• Proven experience managing me dia relations, press engagements, media partnerships, spokesperson support, and development of communication materials for earned media opportunities.
• Demonstrated ability to develop messaging frameworks, communication briefs, key messages, and communication products for diverse audiences and channels.
• Experience supporting crisis communications, reputational risk management, issues management, and communications response during sensitive or high-profile situations.
• Experience supporting humanitarian, emergency response, safeguarding-related, advocacy, or development communications is highly desirable.
• Excellent writing, editing, storytelling, stakeholder management, and project management skills, with the ability to manage multiple priorities simultaneously.
• Strong understanding of content planning, communication channels, audience engagement, brand management, and communication performance measurement.
• Excellent verbal and written communication skills in Bahasa Indonesia and English.
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