Content Lead
Brandlight · TLV Office
About Brandlight
Brandlight is one of the fastest-growing companies in AI Visibility (AEO/GEO) - the hottest category in enterprise marketing today. In under 18 months, we’ve raised $36M and are already working with the world’s largest Fortune 500 brands, helping define how global companies win in the AI era.
We’re looking for an exceptional writer and content strategist to build the content engine behind Brandlight’s executives, research, and market POV.
In a nutshell, you will:
Capture great ideas.
Articulate them through exceptional writing (post/paper/blog/etc).
Turn it into a system.
About the Role
Own and execute Brandlight’s executive thought leadership, copywriting, editorial content, research-driven assets, and distribution across social, search, and AI discovery.
In Your Day-to-day, You Will:
Executive LinkedIn Content, Thought Leadership & Copywriting
Be the engine behind Brandlight’s executive voices, turning their ideas and expertise into a consistent, high-signal presence
Build executive LinkedIn profiles into a serious thought leadership and growth channel
Write content that captures each leader’s authentic voice, perspective, and expertise
Work directly with executives to extract ideas, sharpen arguments, and turn rough thinking into compelling narratives
Develop strong hooks, POVs, messaging, and copy across posts, articles, landing pages, reports, and campaigns
Content Assets, Research & Customers stories
Turn Brandlight’s proprietary research and data into reports, benchmarks, data stories, and high-value content assets.
Own content across executive LinkedIn, company social, newsletters, blog posts, and other editorial formats
Develop customer stories and other assets that make Brandlight’s value tangible to enterprise buyers.
Distribution
Build content designed to perform across traditional search and AI discovery, with a strong understanding of how authority, citations, and discoverability work across both.
Build a repeatable process for ideas, writing, approvals, publishing, repurposing, and distribution.
Partner with Growth to understand what content reaches the right accounts and contributes to pipeline
Help identify creators, newsletters, podcasts, and industry voices that can expand Brandlight’s reach.
Use AI deeply across research, ideation, writing, editing, repurposing, analysis, and production.
Who You Are
You’re an exceptional writer and editor with real taste and very high standards. You have range. An executive LinkedIn post, a research story, a customer case, a blog post, and a newsletter should all feel sharp and natural in your hands.
You know how to write for executives. You can capture how someone thinks and sounds, extract a strong point of view from a short conversation, and turn rough thinking into something they are proud to publish.
You understand distribution as well as creation. Publishing is only half the job. You think about how content travels across LinkedIn, newsletters, social, creators, search, AI answers, and other channels.
Bonus: you understand modern search and AI discovery. Familiarity with SEO and AEO/GEO is highly recommended. You should understand how content earns authority, rankings, citations, and visibility across both traditional search and AI platforms.
Nice to Have
5+ years of experience in content marketing, editorial, communications, journalism, or a similar role, ideally in B2B SaaS or technology
Proven experience ghostwriting for founders, executives, or other strong individual voices
Experience at a technical product company or in a data, AI, developer, or similarly technical environment
Experience creating content for Enterprise, Fortune 1000, or Fortune 500 audiences
Experience working with proprietary research or data storytelling
You’ve built or run a creator or influencer program in B2B
Video and short-form production experience, or comfort working closely with those formats
Experience with PR, category creation, or other earned-distribution programs
Bonus: experience with video storytelling, including scripting, editing, and producing short-form or executive-led video content, as well as podcasts, creators, or other earned and organic distribution formats, is a strong plus.
Additional Information
You’ll join a small, highly hands-on marketing team and have significant ownership over how Brandlight’s ideas, executives, research, and point of view show up in the market.
We’re not looking for someone to produce more content. We’re looking for someone who can make Brandlight impossible to ignore.