Social Media Lead

Circles · United Arab Emirates

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Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Job Title: Social Media Lead
Location: Dubai, UAE
Nature of Role: Permanent, Full-time

About the Role

We are looking for a creative, commercially minded, and platform-savvy Social Media Manager to own and grow our brand presence across social channels in the UAE. This role sits at the intersection of content, community, and brand activation — responsible for building an engaged audience, driving social growth, and translating brand strategy into content that converts.

The successful candidate will lead the social media function end-to-end: from strategy and content planning through to execution, community management, and reporting. They have a sharp instinct for what resonates in the UAE, across its diverse nationalities, fast-moving trends, and video-first platforms, and know how to brief and push agency partners to deliver content that earns attention in one of the region's most competitive digital markets.

What You Will Be Doing

Strategy & channel ownership

• Develop and own the social media strategy across all key platforms — Instagram, TikTok, LinkedIn, X (Twitter), YouTube Shorts, and Snapchat — aligned to brand and commercial objectives

• Define channel-specific content approaches, adapting brand’s tone of voice, and posting cadences that reflect audience behaviour in the UAE market

• Translate campaign briefs, product launches, and brand priorities into social-first content plans with clear goals and KPIs

Content creation & calendar management

• Plan and manage a monthly content calendar, balancing always-on brand content, campaign activations, reactive moments, and platform-native formats (Reels, Shorts, Stories, carousels)

• Brief and collaborate with creative, production, and agency partners to deliver high-quality content; able to shoot and produce lo-fi content independently when needed

• Maintain brand consistency across all social touchpoints while adapting tone and format to each platform

Community management & engagement

• Own day-to-day community management across all channels — responding to comments, DMs, and mentions in a timely, on-brand voice

• Monitor brand sentiment and flag emerging issues or opportunities to relevant stakeholders

• Identify and nurture relationships with brand advocates, creators, and relevant community voices

• Proactively tap into relevant online and offline communities: expat groups, interest-based communities, regional subcultures to organically grow brand presence and foster genuine connection beyond the brand's own channels

Social campaigns & activations

• Develop social-first campaign concepts that can ladder into the broader paid media strategy, briefing the performance marketing function on audience insights, content hypotheses, and creative recommendations

• Identify activation opportunities — brand moments, cultural hooks, platform events — that social media can own or amplify, and translate these into structured campaign proposals

• Track and report on organic social performance, providing clear insight on what's working, what's not, and where to double down

Influencer & creator marketing

• Identify, vet, and manage relationships with relevant UAE-based influencers and content creators

• Brief, coordinate, and review influencer deliverables to ensure alignment with brand standards and campaign objectives

• Track influencer campaign performance against agreed KPIs (reach, engagement, link performance, conversions)

Innovation & trend intelligence

• Stay ahead of platform algorithm updates, emerging formats, and cultural moments relevant to the UAE and GCC market

• Champion a test-and-learn approach to content — building a structured experimentation cadence across formats, topics, and posting strategies

• Bring proactive ideas to the team; don't wait to be briefed

Ideal Candidate Profile

• 5–8 years of experience in social media management, preferably within a digital-first brand, agency, or consumer tech environment in the UAE or GCC

• Demonstrated track record of growing and engaging social audiences across Instagram, TikTok, and LinkedIn; experience with Snapchat is a plus

• Strong content instincts – understands what performs on each platform, can brief creatives precisely, and can produce content independently when required

• Hands-on experience with Meta Business Suite, TikTok Ads Manager, and social analytics/scheduling tools (e.g. Sprout Social, Hootsuite, Later, or equivalent)

• Commercially aware, with the ability to connect social activity to business outcomes and report against metrics including reach, engagement rate, follower growth, share of voice, etc. 

• Experience managing or coordinating influencer campaigns in the UAE market

• Fluent in English; Arabic language skills (written or spoken) are a strong advantage

• Culturally attuned to the UAE market — understands local sensitivities, seasonal moments (Ramadan, National Day, etc.), and what drives engagement with audiences in this region

• Entrepreneurial, collaborative, and proactive; comfortable moving fast and working across multiple stakeholders without losing quality or consistency

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement 

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

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