Marketing Manager

EF Education First · Seoul

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마케팅 매니저 (Marketing Manager)

근무지: EF Korea, 서울
고용형태: 정규직

포지션 소개

EF Korea는 퍼포먼스 마케팅, 콘텐츠, CRM을 분리된 영역이 아닌 하나의 통합된 고객 여정(Customer Journey) 으로 연결할 수 있는 마케팅 매니저를 찾고 있습니다.

본 포지션은 마케팅 팀을 리딩하며 디지털 전환, CRM 통합, 마케팅 자동화를 추진하고,
퍼포먼스와 브랜딩, 고객 라이프사이클 마케팅이 유기적으로 작동하도록 설계해
실질적인 비즈니스 성장을 만들어가는 역할입니다.
글로벌 기업과 협업하며, 한국 시장에 맞는 로컬 프레젠스를 지속적으로 확장해 나가는 역할입니다.

주요 역할 및 책임

1. 마케팅 팀 리딩 및 매니지먼트

• 마케팅 팀 목표 및 성과 기준 설정
• 팀원 업무 우선순위 조정, 리소스 배분 및 성장 지원
• 퍼포먼스, 콘텐츠, CRM 기능 간 협업 구조 설계
• 전반적인 마케팅 실행 퀄리티 및 기준 관리

2. CRM 통합 & 마케팅 자동화

• Salesforce, Kakao CRM 등 CRM 플랫폼을 고려한 통합 마케팅 구조 이해
• 광고, 랜딩 페이지, CRM 데이터를 연결한 고객 여정 설계
• 마케팅 자동화 여정 기획 및 운영 (Lead → Nurturing → Conversion → Retention)
• CRM 데이터 기반 세그먼트 및 메시지 전략 고도화
• 세일즈 팀과 협업하여 리드 품질 및 전환율 개선

3. 디지털 전환 & 데이터 기반 마케팅

• 변화하는 마케팅 환경에 맞춘 디지털 중심 전략 및 운영 구조 개선
• 데이터 활용도 및 리포팅 체계 정비
• 성과와 인사이트 중심의 의사결정 문화 정착

4. 퍼포먼스 마케팅(PPC) – 글로벌 & 리저널 협업

• 글로벌 및 리저널 퍼포먼스 마케팅 팀과 협업하여 전략, KPI, 프레임워크 정렬
• PPC 관련 이니셔티브 및 성과 논의에 있어 한국 시장의 주요 담당자 역할 수행
• 현지 인사이트 제공을 통한 캠페인 최적화 및 로컬라이징 지원
• 외부 에이전시 및 글로벌 이해관계자와 협업하여 성과 오버사이트 수행

5. 브랜딩 & 콘텐츠 리더십

• 브랜드 메시지, 톤앤매너 및 콘텐츠 방향성 관리
• 소셜, 영상, 오가닉 채널 전반의 디지털 콘텐츠 전략 총괄
• 퍼포먼스 마케팅과 오가닉 콘텐츠 간 시너지 구조 설계

6. 오프라인 마케팅 & 로컬 프레젠스

• 교육 박람회, 대학 행사 등 오프라인 마케팅 활동을 통해 로컬 프레젠스 강화
• 세일즈 팀과 협업하여 박람회 기획 및 실행을 직접 리딩
• 오프라인 접점에서 확보된 리드를 CRM 여정과 연결

자격 요건

• 마케팅 팀 리딩 및 매니지먼트 경험
• 빠르게 변화하는 디지털 마케팅 환경에서의 실무 경험
• 퍼포먼스 마케팅(PPC)에 대한 충분한 이해
• CRM 마케팅 및 고객 여정(Customer Journey)에 대한 이해
• 데이터 기반 사고 및 분석 역량
• 원활한 커뮤니케이션 및 이해관계자 관리 능력

우대 사항

• Salesforce, Kakao CRM 등 CRM 플랫폼 통합 경험
• 마케팅 자동화 여정 설계 및 운영 경험
• 퍼포먼스 마케팅과 CRM을 연계한 마케팅 경험
• 글로벌 또는 리저널 팀과의 협업 경험

언어 요건

• 한국어: 원활한 업무 수행이 가능한 수준의 의사소통 능력
• 영어: CEFR 기준 C1 이상 (C2 우대)

이런 분을 찾고 있습니다

• 단기 성과를 넘어 고객 라이프사이클 전반을 설계할 수 있는 시야를 가진 분
• 팀을 이끌며 구조와 방향을 만드는 데 관심 있는 리더
• 글로벌 기준과 로컬 실행을 균형 있게 연결할 수 있는 분
• 변화와 새로운 방식에 유연하게 대응할 수 있는 분

Marketing Manager

EF Education First Korea

Location: Seoul, South Korea
Job Category: Marketing
Employment Type: Full-time, Permanent
Line Manager: Country Manager

About the Role

EF Korea is seeking a Marketing Manager who can connect performance marketing, content, and CRM into a single, cohesive customer journey.

This role goes beyond campaign execution. You will lead a marketing team while driving digital transformation, CRM integration, and marketing automation, ensuring that performance, branding, and customer lifecycle marketing work together to deliver measurable business growth.

This role involves collaborating with global teams while continuously expanding EF's local presence in the Korean market.

Key Responsibilities

Team Leadership & Management

• Lead and manage the marketing team, setting clear goals and performance standards
• Allocate resources, prioritize initiatives, and develop team members
• Design effective collaboration across performance, content, and CRM functions
• Ensure high-quality execution across all marketing activities

CRM Integration & Marketing Automation

Leverage experience with CRM platforms such as Salesforce and Kakao CRM to design integrated marketing structures

• Connect paid media, landing pages, and CRM data into a seamless customer journey
• Design and manage automation journeys (Lead → Nurturing → Conversion → Retention)
• Develop segmentation and messaging strategies using CRM data
• Collaborate with sales teams to improve lead quality and conversion rates

Digital Transformation & Data-Driven Marketing

• Drive digital transformation across marketing strategies and operations
• Improve data utilization, reporting frameworks, and decision-making processes
• Establish a performance- and insight-driven marketing culture

Performance Marketing (PPC) – Global & Regional Collaboration

• Partner with global and regional performance marketing teams to align strategies, frameworks, and KPIs
• Act as the key local point of contact for PPC-related initiatives and performance discussions
• Provide market insights and feedback to support campaign optimization and localization
• Oversee performance outcomes in collaboration with external agencies and global stakeholders

Branding & Content Leadership

• Lead brand messaging, tone of voice, and content direction
• Oversee digital content strategy across social, video, and organic channels
• Ensure synergy between performance marketing and organic content efforts

Offline Marketing & Local Brand Presence

• Build local brand presence through education fairs, university events, and on-the-ground marketing activities
• Lead fair execution in collaboration with the sales team and connect offline leads into CRM journeys

Qualifications

• Proven experience managing and leading a marketing team
• Strong background in digital marketing within fast-changing environments
• Solid understanding of performance marketing (PPC)
• Working knowledge of CRM marketing and customer journey management
• Data-driven mindset with strong analytical skills
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience integrating CRM platforms such as Salesforce or Kakao CRM
• Hands-on experience designing and operating marketing automation journeys
• Experience connecting performance marketing with CRM initiatives
• Experience working with global or regional teams

Language Requirements

• Korean: Professional working proficiency with the ability to communicate effectively in a business environment
• English: Minimum C1 (CEFR); C2 preferred

Ideal Candidate

• A leader who looks beyond acquisition and understands retention and lifecycle marketing
• Comfortable driving change and innovation
• Able to balance short-term performance goals with long-term brand growth
• Able to balance global standards and local execution

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