Marketing Intern (Shenzhen)
CASETiFY · Shenzhen
Purpose of Position
- We are seeking a highly motivated and enthusiastic Marketing Intern to join our team and help scale our brand presence. In this role, you will execute impactful influencer marketing campaigns to generate high-converting creative assets for our digital advertising efforts. You'll play a key role in identifying and collaborating with Key Opinion Leaders (KOLs) and creators to showcase our premium phone cases, and you'll actively manage the production of compelling content to fuel our paid media channels.
Core Responsibilities
- Research and identify relevant KOLs and content creators who align with our brand values and have a proven ability to produce high-quality, engaging visual assets, especially short-form videos.
- Initiate contact, negotiate partnerships, and secure appropriate content usage rights (licensing) for our digital ad campaigns.
- Coordinate product seeding and manage the end-to-end content creation process, including briefing KOLs on ad-focused campaign goals, creative hooks, and brand messaging.
- Review and provide actionable feedback on KOL deliverables to ensure the content is optimized for paid social channels (e.g., Meta, TikTok) and meets brand consistency.
- Maintain a detailed tracker for KOL outreach, product delivery status, and asset collection progress.
- Collaborate closely with the performance marketing / user acquisition (UA) team to ensure the delivered content assets meet their testing and optimization needs.
- Organize and maintain an internal library of KOL content assets, alongside coordinating the collection of creative copy and translated materials for localized ad campaigns.
Requirement
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field.
- Prior internship experience in influencer marketing, social media, or performance marketing is a plus.
- Passionate about social media trends (especially TikTok, Instagram Reels, and YouTube Shorts) with a keen eye for engaging visual content and high-converting ad creatives.
- Excellent written and verbal communication skills in English; comfortable with proactive outreach and negotiating usage rights with KOLs.
- Highly organized, detail-oriented, and capable of managing multiple ongoing conversations and content pipelines simultaneously.
- Proactive, eager to learn, and able to take initiative in a fast-paced team environment.