Head of Ambassador & Partner Growth
GoMining · Remote
About GoMining
GoMining is building the next generation of the Bitcoin economy.
Our mission is to unlock Bitcoin's full potential, moving it from a passive asset into an active financial system used daily by millions of people.
We combine mining, payments, and Bitcoin finance into one global ecosystem, making Bitcoin products accessible to both mainstream and crypto-native audiences.
About the Role
We are looking for a Head of Ambassador & Partner Growth to own and scale GoMining's global partner-driven acquisition ecosystem, including ambassador, referral, affiliate, and growth partnership programs.
This is a strategic leadership role with full ownership of partner-driven growth — from acquisition strategy and program development to monetization, performance, and revenue generation.
You will be responsible for transforming these programs into a scalable, predictable, and profitable growth engine that attracts new users, increases engagement, and generates measurable business results.
We are looking for someone who combines strong commercial thinking, performance marketing expertise, partnership development, and hands-on execution.
Key Responsibilities
Growth Strategy & Channel Ownership
- Own the global strategy, development, and performance of GoMining's ambassador, referral, affiliate, and growth partnership programs.
- Build and scale these programs into predictable, measurable, and profitable user acquisition channels.
- Identify growth opportunities across different markets, audiences, and partner segments.
- Develop channel strategies, budgets, incentive models, and growth roadmaps.
- Identify and launch new partnership-driven acquisition initiatives.
- Build scalable processes and infrastructure to support international expansion.
- Build and lead the team responsible for these growth channels.
Ambassador, Referral & Affiliate Programs
- Lead the development and scaling of GoMining's global Ambassador Program.
- Own and optimize referral and affiliate programs, including acquisition, activation, engagement, and retention.
- Develop effective commission structures, referral mechanics, rewards, and partner incentive models.
- Recruit and develop relationships with high-performing ambassadors, affiliates, creators, influencers, and community leaders.
- Build partner segmentation, onboarding, education, and performance management processes.
- Develop ambassador engagement initiatives, competitions, recognition programs, and campaigns.
- Continuously improve partner activation, productivity, and long-term engagement.
Strategic Growth Partnerships
- Identify and develop partnerships that drive measurable user acquisition and revenue.
- Negotiate commercial terms, commissions, revenue-sharing agreements, and performance targets.
- Build long-term relationships with key partners, high-performing affiliates, and influential community leaders.
- Explore new acquisition opportunities across crypto, fintech, Web3, and adjacent industries.
- Develop co-marketing initiatives, joint campaigns, and partner-led growth activities.
- Expand the partner ecosystem into new geographies and audience segments.
Performance, Analytics & Revenue
- Take ownership of channel KPIs, including new users, paying users, revenue, CAC, LTV, ROI, conversion, and partner retention.
- Manage the full acquisition funnel, from partner activity and referrals to registration, conversion, and monetization.
- Analyze performance by channel, geography, partner segment, and cohort.
- Optimize acquisition costs, commission structures, and channel profitability.
- Build transparent reporting, performance dashboards, and revenue forecasts.
- Identify underperforming areas and continuously test new approaches to improve results.
- Ensure sustainable unit economics and measurable return on partner investments.
Leadership & Cross-Functional Collaboration
- Build, manage, and develop a high-performing team across ambassador, affiliate, referral, and partnership growth functions.
- Establish scalable processes, operating standards, and performance management systems.
- Collaborate with Product, Performance Marketing, Brand, Content, Analytics, Finance, and Community teams.
- Work with Product teams to improve referral mechanics, tracking, attribution, and partner experience.
- Provide ambassadors and partners with the tools, content, education, and support needed to succeed.
- Collect partner feedback and translate market insights into product and growth opportunities.
- Ensure partner activities comply with brand standards, relevant regulations, and anti-fraud requirements.
Requirements
- 5+ years of experience in affiliate marketing, ambassador programs, referral marketing, growth partnerships, or other performance-driven acquisition channels.
- Proven experience building, managing, and scaling affiliate, referral, ambassador, or partnership-driven acquisition programs.
- Demonstrated track record of driving measurable user acquisition, revenue growth, and commercial results through partner channels.
- Experience owning acquisition or revenue targets, managing channel budgets, and optimizing unit economics.
- Strong understanding of performance marketing, conversion funnels, CAC, LTV, ROI, attribution, and retention.
- Experience developing and optimizing commission structures, referral mechanics, partner incentives, and revenue-sharing models.
- Proven ability to recruit, negotiate with, and manage high-performing affiliates, creators, influencers, or commercial partners.
- Strong analytical skills and ability to make data-driven decisions based on funnel, cohort, and channel performance.
- Experience building and managing teams, establishing processes, and leading cross-functional initiatives.
- Ability to combine strategic leadership with hands-on execution.
- Experience working across international markets and scaling programs across different geographies.
- Excellent communication, negotiation, and stakeholder management skills.
- English C1+.
- Nice to Have
- Experience in crypto, Web3, fintech, trading, iGaming, or other performance-driven digital industries.
- Existing network of crypto affiliates, creators, influencers, community leaders, or growth partners.
- Experience scaling multiple partner-driven acquisition channels simultaneously.
- Experience with affiliate tracking, referral management, attribution, and marketing automation platforms.
- Understanding of referral fraud, affiliate compliance, and incentive abuse.
- Experience building partner programs for global B2C products with large user bases.
- Experience with Telegram, Discord, X, YouTube, and other crypto-native platforms.
- Strong understanding of Bitcoin and the broader crypto ecosystem.
Benefits
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).