Sales and Marketing Manager
Rockstar · Eau Claire
Rockstar is recruiting for a well-established client in the lighting industry. The client is a manufacturer focused on delivering high-quality lighting solutions, exceptional customer experiences, and sustainable growth. The Sales and Marketing Manager will lead and execute the client’s sales, customer service, and marketing activities to achieve revenue growth, customer satisfaction, and profitability goals.
Work Environment: Hybrid, office and remote based, with frequent travel to customer sites, trade shows, and industry events
Travel: Up to 35% within assigned region
Job Summary
The Sales and Marketing Manager is responsible for leading and executing the company’s sales, customer service, and marketing activities to achieve revenue growth, customer satisfaction, and profitability goals. This position manages the Regional Sales Managers, Customer Service Representative, and Marketing Specialist while ensuring alignment between customer needs, sales efforts, operational capabilities, and marketing initiatives.
The Sales and Marketing Manager develops and implements sales plans, supports key customer relationships, drives market growth opportunities, oversees marketing execution, and collaborates across departments to deliver exceptional customer experiences. The position is responsible for translating company goals into actionable sales and marketing initiatives that support the company’s growth objectives.
Essential Duties and Responsibilities
Sales Leadership & Business Development
- Lead and manage Regional Sales Managers to achieve established sales and profitability objectives
- Execute company sales strategies and annual business plans
- Monitor sales performance, pipeline activity, forecasting, and market opportunities
- Support the identification and development of new customers, territories, markets, and channel partners
- Maintain strong relationships with key customers, representatives, distributors, and suppliers
- Review customer opportunities and support proposal development and contract review activities
- Analyze sales trends, market conditions, and competitive activity and recommend actions to drive growth
- Assist with pricing recommendations and profitability analysis
- Participate in customer visits, presentations, and strategic account reviews
Marketing Management
- Lead and manage all marketing activities, including branding, digital marketing, promotions, trade shows, and customer communications
- Manage and coach the Marketing Specialist to ensure timely execution of marketing initiatives
- Oversee website content, product literature, social media, email campaigns, and marketing collateral
- Support product marketing efforts, including product launches, positioning, and value proposition development
- Analyze market data, customer insights, and competitive information to improve marketing effectiveness
- Ensure consistent brand messaging across all channels and customer touchpoints
Customer Service Leadership
- Oversee customer service operations to ensure high levels of responsiveness and customer satisfaction
- Monitor customer concerns, warranty issues, and service trends and implement corrective actions as needed
- Work collaboratively with Operations and Engineering to resolve customer issues and improve customer experience
Cross-Functional Collaboration
- Partner with Engineering, Product Development, Operations, Purchasing, and Customer Service to support customer requirements and business objectives
- Provide commercial input into new product development initiatives and product roadmap discussions
- Coordinate sales forecasts and customer demand information with internal departments
- Participate in leadership and operational meetings as required
Team Leadership
- Lead, coach, and develop direct reports through regular communication, feedback, and performance management
- Establish clear goals and accountability measures for the sales, customer service, and marketing teams
- Foster a culture aligned with the company’s Core Values and EOS principles
- Support employee development, succession planning, and continuous improvement activities
Direct Reports
- Regional Sales Managers
- Customer Service Representative
- Marketing Specialist
Skills and Abilities
- Excellent relationship-building skills
- Self-directed, detail-oriented, and highly organized
- Strong verbal and written communication abilities
- Ability to manage multiple assignments simultaneously and maintain accuracy
- Strong prioritization skills, with ability to meet deadlines and resolve conflicts
- Ability to develop and present strategy effectively to senior leadership
- Proven ability to lead, influence, and manage sales teams and independent agencies
- Strong negotiation skills
- Proficiency with Microsoft Office and CRM platforms
Education and Experience Required
- Bachelor’s degree in a business-related field required
- Minimum 5–10 years of experience in sales or business development
- Experience in the lighting industry preferred
- Demonstrated ability to own and drive sales and business development initiatives
Mental Demands
- Ability to manage multiple accounts and priorities under time constraints
- Strong analytical thinking for proposals, pricing, and market analysis
- Maintain focus and professionalism in high-pressure situations
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