Senior Professional Marketing Manager
Reckitt
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- Senior Professional Marketing Manager
- City: Warszawa
- We are Reckitt
- Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
- Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
Reckitt is searching for a Senior Professional Marketing Manager a role that sits at the intersection of creativity and strategy. We're looking for someone with a flair for communications and a knack for crafting impactful marketing initiatives. As a cornerstone of our hospital's brand and patient outreach, you'll play an essential role in defining how our services resonate and engage within the community. This is an opportunity to bring your innovative vision to life, ensuring our marketing messages are not only heard but also inspire action and reinforce our reputation for excellence.
- Your responsibilities
- Own and lead the local HCP strategy across relevant Self Care/OTC categories, translating global strategies and local HCP insights into clear priorities and GTM plans.
- Drive HCP engagement and recommendation, developing relevant omnichannel strategies across face-to-face, digital and educational channels.
- Partner with Marketing, Sales, Medical, Regulatory, Legal and Global teams to ensure strong strategic alignment and effective local execution.
- Lead the Professional Marketing team and HCP engagement capability, building skills, accountability and high performance across the organisation.
- Build and leverage the external HCP ecosystem, including KOLs, professional societies and strategic agency/platform partners, to strengthen Reckitt’s professional equity.
- Measure and optimise HCP impact, using insights, KPIs and business performance to evaluate effectiveness and prioritise investment.
- Ensure scientific, regulatory and compliance excellence across all HCP engagement activities and communications.
- The experience we're looking for
- University Degree in Medicine, Pharmacy, Nursing, Life Sciences or another relevant scientific discipline.
- Strong track record and significant experience (min. 8 years) in HCP/professional Marketing, Medical Marketing, HCP engagement or a closely relative field, ideally within Self Care / OTC / Pharma.
- Strong understanding of the local healthcare ecosystem, HCP landscape and recommendation dynamics.
- Experience in building and managing relationship with KOLs, professional societies and external partners.
- Experience in identifying, communicating and managing external KOLs including compliance for the delivery of HCP educational activities.
- Experience in organising and presenting or representing the company at scientific conference and with external KOLs.
- Fluent in Polish and English.
- Strong strategic and business orientation, with the ability to translate complex insights into clear priorities and actions.
- Excellent stakeholder management and influencing skills, including the ability to influence without direct authority.
- Excelling communication and presenting skills.
- The skills for success
- Consumer behaviour, Medical Marketing, Communications, Influencing, Data Analytics, Clinical Management, Financial accumen, Key account management; strategic partnership, Digital strategy; Channel strategy, Storytelling, Stakeholder relationship management; Customer relationship management, Global Medical Affairs, Global Medical Affairs, Medical Sales; Clinical sales knowledge, Digital activation to HCPs
- What we offer
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
- Equality
- We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family s