Commercial Enablement Manager
Pfizer · Kuala Lumpur
Purpose
The Commercial Enablement Manager is the analytical and technical partner for MISP, bringing commercial data to life down to the sub-national level. The role connects technical data work to business logic through decision-ready visualisation, ensuring data is understandable, actionable and maintained for ongoing use rather than creating dashboards for their own sake.
Key responsibilities
- Translate prioritised questions from CE&I Managers and the Commercial Performance Manager into reusable datasets, dashboards and reporting solutions.
- Connect approved backend sources, including customer relationship management, territory, incentive compensation, sales, promotional activity and channel/campaign performance, using enterprise tools and governed access.
- Build and maintain decision-ready views for sales and CFC effectiveness, including sub-national sales versus promotional impact, calls, customer engagement planning, targeting and execution-quality measures.
- Provide data and views that support the segmentation process run by CFC Excellence, using approved enterprise methodology and data products.
- Investigate discrepancies across source systems, local views and GOSC outputs; lead detailed resolution with backend data, platform, IT and source-system owners.
- Maintain clear definitions, refresh logic, quality controls, lineage and known limitations, and track whether data products are used in business decisions.
- Use approved AI tools to accelerate querying, anomaly detection and reporting, prepare data for capabilities such as dynamic targeting, and guide Data/AI contractor delivery.
Accountable for
- Local dataset, dashboard and reporting delivery
- Technical translation of business questions
- Data discrepancy investigation and backend-team coordination
- Data/AI contractor priorities
Works closely with
- CE&I Managers, Commercial Performance and CFC Excellence
- Enterprise insights, analytics and data enablement teams
- Backend data teams, Digital Technology, IT, platform owners and GOSC
Role flexibility
Where business needs require, this MISP-level role may be asked to take on a secondary hat as CE&I Manager for one MISP market, as agreed with the CE&I Lead and PX. When assigned, the role holder also carries the full local accountability described in the CE&I Manager profile, kept distinct from the MISP accountabilities above.
Qualifications and experience
- Hands-on experience with enterprise BI and data platforms such as Power BI, Tableau, Dataiku or Snowflake, plus SQL.
- Understanding of pharmaceutical commercial data structures, including CRM, territory, incentive compensation and sales.
- Ability to connect technical output to business logic and communicate clearly with non-technical stakeholders.
- AI and data-governance awareness with strong problem-solving skills.
- Typically 7+ years of relevant experience in pharma or a comparable regulated industry.
Leadership expectations
- Business Acumen, Leading Change, Decisiveness and Building Effective Teams are critical.
- Accountability, Developing Others and a One Pfizer mindset are highly weighted.
- Use approved AI tools responsibly to improve productivity, quality and decision-making.
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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