Trade Marketing Manager - MTI and Traditional Trade
PepsiCo · Selatan
Overview- Build strong year plan to deliver the annual sales volume target within assign channel.
- To manage end-to-end Shopper/Trade Marketing for PepsiCo Brand Portfolio in Indonesia by executing winning brand activation programs and working closely with the Commercial and Marketing team
- To translate PepsiCo Snack brand strategies into well-defined Channel & Category programs & activities to support the achievement of volume growth and share ambition & bring to life PepsiCo’s in-store picture of success per channel, per product category
Responsibilities
- Grow Volume and Distribution
- Build strong year plan to deliver the annual sales volume target which include trade activities related and distribution drive initiatives.
- Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.
- Marketing Campaign Development and Execution
- Development of communications and content around PepsiCo Snack brands that influence consumer behavior. Coordinate advertising development, from identification of consumer insight to testing of final assets and deployment. Also, localize any global/regional content which is available and meets the brand’s strategic imperative by working closely with Marketing team
- Monitor Trade Promotion Executing Plans
- Led the process of developing a Promotional Calendar which drives profit accretive incremental growth for Snack Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar on time & In-Full.
- Conduct pre & post-execution evaluation of promotions, recommend correction action to Sales manager, and communicate the final result to the field for improvement actions
- Comply with PEP control processes for Trade Spends
- Collect and provide the promotion results (sales results and feedback) to improve future plans
- Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives working closely of Head of TM & Head of Marketing/CDT
Qualifications
- University degree, Marketing/Business degree is a preference
- 4 - 5 years relevant work experience in an FMCG environment, preferably in Channel & Category/Key Account/Brand
- Knowledge of Trade/Shopper/Channel & Category Fundamentals is a must
- Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity
- Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation
- Communication Skills - Can present data/ insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings); Attains alignment from key stakeholders
- Grow Volume and Distribution
- Build strong year plan to deliver the annual sales volume target which include trade activities related and distribution drive initiatives.
- Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.
- Marketing Campaign Development and Execution
- Development of communications and content around PepsiCo Snack brands that influence consumer behavior. Coordinate advertising development, from identification of consumer insight to testing of final assets and deployment. Also, localize any global/regional content which is available and meets the brand’s strategic imperative by working closely with Marketing team
- Monitor Trade Promotion Executing Plans
- Led the process of developing a Promotional Calendar which drives profit accretive incremental growth for Snack Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar on time & In-Full.
- Conduct pre & post-execution evaluation of promotions, recommend correction action to Sales manager, and communicate the final result to the field for improvement actions
- Comply with PEP control processes for Trade Spends
- Collect and provide the promotion results (sales results and feedback) to improve future plans
- Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives working closely of Head of TM & Head of Marketing/CDT
- University degree, Marketing/Business degree is a preference
- 4 - 5 years relevant work experience in an FMCG environment, preferably in Channel & Category/Key Account/Brand
- Knowledge of Trade/Shopper/Channel & Category Fundamentals is a must
- Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity
- Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation
- Communication Skills - Can present data/ insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings); Attains alignment from key stakeholders