Insights Analyst
PepsiCo · Knoxfield
OverviewWork for SodaStream Australia, part of PepsiCo, where innovation, sustainability, and people are at the heart of everything we do. Be part of an exciting business where employees are recognised, supported, and empowered to grow their careers.
At SodaStream, you can help shape a more sustainable future. Together, we're inspiring positive change, reducing single-use plastic waste, and creating better choices for our consumers, communities, and planet.
Job Overview:-
Sodastream is seeking a dynamic Insights for leading consumer, shopper, and market insights to support strategic decision-making and drive business growth across SodaStream Australia. The role delivers actionable, data-driven insights through market research, analytics, and integrated analysis to optimise the consumer experience, strengthen brand and category performance, and identify opportunities for growth. Working collaboratively with local Marketing and Sales teams and global stakeholders, the role ensures consumer and category insights are embedded into business planning and execution while maintaining awareness of emerging market trends, competitor activity, and best practices in consumer insights and analytics.
Responsibilities
- Lead marketing research activities within Sodastream Australia to address business needs related to shopping patterns, branding, positioning, consumption, advertising, etc.
- Develop, execute, and analyze insights from data and research (integrative analysis) to optimize the consumer experience and improve the consumer journey.
- Apply a variety of analytical techniques to perform root cause analysis and build hypotheses that feed into actionable strategies.
- Analyze business operations and shopper / consumer data to provide data-based tactical and strategic recommendations
- Key contact for global team regarding Australian specific research projects
- Working closely with Global Insights team to embed Global Capabilities, Tools, and Processes in Australia
- Track and analyze CLTV drivers (attach rate, attrition, frequency, usage) in partnership with brand, sales, and DTC teams
- Collaboratively engage with Marketing & Sales team to ensure that we bring a category & consumer centric view to all activities
- Assesses consumer trends and competitor behaviours to identify new opportunities for growth.
- Stay abreast of industry trends and emerging technologies to ensure the organization remains at the forefront of consumer insights and analytics.
Qualifications
- Bachelor's degree in Marketing, Business, commerce, Data science or related field
- 4 Years Insights experience in a similar position (marketing research, consumer insights etc)
- Proven experience in both qualitative and quantitative consumer research techniques
- Eg: Retailer point of sales/scan data, Shopper and consumer panel data (eg: Kantar, Nielsen consumer panel)
- Excellent communication skills, with the ability to convey complex insights clearly and persuasively to diverse audiences.
- Strong proficiency in Microsoft suite (Excel, Powerpoint, PowerBI)
- Commercial acumen - Experience in a sales/category management/revenue management role would be highly rated
- A collaborative team player; self-motivated, takes personal accountability for results and performance.
- Understanding of the Australian FMCG landscape and major retailer dynamics
- Knowledge of beverage category dynamics
- Lead marketing research activities within Sodastream Australia to address business needs related to shopping patterns, branding, positioning, consumption, advertising, etc.
- Develop, execute, and analyze insights from data and research (integrative analysis) to optimize the consumer experience and improve the consumer journey.
- Apply a variety of analytical techniques to perform root cause analysis and build hypotheses that feed into actionable strategies.
- Analyze business operations and shopper / consumer data to provide data-based tactical and strategic recommendations
- Key contact for global team regarding Australian specific research projects
- Working closely with Global Insights team to embed Global Capabilities, Tools, and Processes in Australia
- Track and analyze CLTV drivers (attach rate, attrition, frequency, usage) in partnership with brand, sales, and DTC teams
- Collaboratively engage with Marketing & Sales team to ensure that we bring a category & consumer centric view to all activities
- Assesses consumer trends and competitor behaviours to identify new opportunities for growth.
- Stay abreast of industry trends and emerging technologies to ensure the organization remains at the forefront of consumer insights and analytics.
- Bachelor's degree in Marketing, Business, commerce, Data science or related field
- 4 Years Insights experience in a similar position (marketing research, consumer insights etc)
- Proven experience in both qualitative and quantitative consumer research techniques
- Eg: Retailer point of sales/scan data, Shopper and consumer panel data (eg: Kantar, Nielsen consumer panel)
- Excellent communication skills, with the ability to convey complex insights clearly and persuasively to diverse audiences.
- Strong proficiency in Microsoft suite (Excel, Powerpoint, PowerBI)
- Commercial acumen - Experience in a sales/category management/revenue management role would be highly rated
- A collaborative team player; self-motivated, takes personal accountability for results and performance.
- Understanding of the Australian FMCG landscape and major retailer dynamics
- Knowledge of beverage category dynamics