Marketing Manager Diabetes Care, Switzerland
Abbott Laboratories · Baar
Marketing Manager Diabetes Care, Switzerland
This position works out of our Site in Baar in the Diabetes Care division.
Primary Objective of Position
- Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales (currently at approx. $100MM). Leading and developing the local marketing team.
Major Accountabilities
- Define brand strategy for the Swiss market
- Create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate.
- Full A&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.
- Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.
- Ensure sales teams are well trained and able to execute strategies effectively.
- Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing).
- Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings.
- Lead Insights generation and Marketing Planning.
- Lead and develop the Swiss marketing team
- Event management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy)
- Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standards
Qualifications:
- Educated at university degree level or equivalent experience
- Languages: fluent in German and English, at least basic French, Italian is a plus
- Minimum 10 years of experience in medical technology market or pharmaceutical
- Med-tech or Pharma industry with proven know-how of product/portfolio management processes
- Experience in launching new products
- Experience in brand management via digital marketing (social media advertising or · campaigns, influencers management)
- Experience in working with MS Office as well as Veeva Enterprise
- Experience in digital selling (development of eDetailers as well as rep triggered emails)
- Experience in KOL management / sales experience in Healthcare/ Pharmaceutical industry
- Marketing experience including working with advertising/ creative agencies
- E-commerce experience ideally in the Diabetes Monitoring or Endocrinology field
- Solid understanding of the Swiss medical technology market or pharmaceutical market environment and key technical/ regulatory aspects is a plus
- Ability to communicate a vision for a team, break it down to meaningful short, mid
- and long-term goals.
- Proven track record in building high performance teams.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.
Connect with us on Abbott at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/
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