Senior Manager
EXL · New York City
Play a key role in understanding customer behavior, developing segmentation strategies, and evaluating marketing campaign performance. Conduct in-depth analysis on customer behavior, including customer segmentation and clickstream data analysis from digital assets (mobile app, website, etc.). Monitor and evaluate marketing campaign performance, providing actionable insights and recommendations to enhance ROI.
Company: EXLService.com, LLC Location: New York, NY Position Title: Senior Manager: Marketing Analytics