Social Media Manager - APAC (6-Month Maternity Cover)

Warner Bros. · Singapore

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

A six-month fixed-term appointment covering Social Media Manager - APAC's maternity leave on the HBO Max APAC Social Media team.

The role keeps the region's publishing engine running on time, holds our platform relationships across TikTok, Meta, YouTube and X, and carries forward the in-flight creator and innovation programmes.

Key Responsibilities

Publishing Operations

Facilitate Global and Korean content drops end to end: coordinate global debuts, announcements and asset localisation, utilizing Monday.com to aid in information sharing.
Maintain the regional account estate across Facebook, Instagram, TikTok, YouTube and X, including page nesting, account consolidation and market verification.

Keep publishing governance current, covering music usage guidance, embargo handling and escalation to Legal.

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Creator Collaboration and Partnerships

Carry forward the APAC creator strategy and the Creator and Influencer Marketing Playbook, maintaining the established partner network.
Identify niche creators, cultural communities and fandom ecosystems across SEA, TW/HK, ANZ and JP where new ideas can be incubated.
Ensure creator collaborations drive learning, not just reach, by capturing insights on what works, why, and how it scales.
drive ongoing creator campaigns and platform partnerships, ensuring continuity.

Agency and Market Enablement

Steward the newly onboarded agency roster across SG/MY, TH, ID, PH and TW/HK, completing the onboarding curriculum and the 2026-2027 plans.
Hold agencies to the agreed measures of success and content prioritisation Act as the regional point of contact for any tooling issues or onboarding requirements across the region, as well as upkeep of tool guides for teams’ reference.

Publishing Innovation and Format Development

Continue the APAC publishing innovation roadmap, prioritising tests that can be launched, measured and documented within the six-month term.
Evolve our presence beyond standard posts: AI-assisted creation, interactive formats, vertical storytelling, and social commerce.
Take forward the team's AI and automation wish list, progressing the workflow improvements that prove viable.

Platform Partnerships and Emerging Opportunities

Act as the regional point of contact for TikTok, Meta, YouTube and X on innovation programmes, holding the relationships already in play.
Secure early access to beta tools, formats and data insights, and route them to the markets that can use them.
Co-develop title-level pilot programmes with platforms, covering organic feature unlocks and audience engagement formats.

Creator Strategy

Creator and influencer marketing playbook circulated.

TikTok Partnership

Title-level programme in discussion with the Singapore account team and the global WBD partner managers, covering organic feature unlocks

Global Facebook Page Structure

Nesting the ANZ and Japan pages into the global HBO Max structure.

Music Usage Guidelines

Internal guidance updated for tighter global rules.

Creator Support for Key Title Campaigns

Building out agency briefs and guidelines for upcoming key titles across Q4’26 and Q1’27.

Account Security

Ongoing global exercise to secure all social media accounts with password protection apps (Keeper) and 2FA.

What Success Looks Like at Six Months

No market left without localised assets for a priority title.
Agency partners in every market operating to the agreed measures of success with plans in place for the following year.
Platform relationships held warm, with at least one pilot programme launched and a written read on what it proved.
Open account, verification and rights items closed out or clearly documented for the incumbent's return.

Experience and Attributes

Proven social publishing operations experience for an entertainment or streaming brand across multiple APAC markets.
Established relationships with TikTok, Meta and YouTube partner teams in the region, and comfort with platform account and policy processes.
Experience managing external social agencies, from onboarding through to performance conversations.
Experience working with creators and creator agencies, from selection, screening and negotiation to campaign execution and evaluation.
Cultural fluency across Southeast Asia and North Asia, and the judgement to handle sensitive moments such as mourning periods or embargo breaks.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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