Associate Manager, Commercial Segment Marketing

IHG · Philippines

Role Purpose

The Associate Manager, Commercial Segment Marketing role is key in assisting with the development and implementation of global broad-base programs and campaigns for Commercial Segment Marketing by ensuring operational excellence across all touchpoints. The position is responsible for maintaining high-quality campaign delivery through management of timelines, feedback, QA, documentation, and issue resolution, while collaborating cross-functionally with internal teams and agency partners.

Key Accountabilities

•Support global and AMER marketing initiatives such integrated paid and owned media campaigns for critical segments including Corporate Transient, Groups and Events and IHG Business Edge program.
•Submit new requests to creative and channel partners following our marketing intake processes.
•Manage end to end timelines to ensure timely delivery of marketing assets to stakeholders and external partners.
•Outreach to internal teams to source content and obtain approvals from brand partners.
•Facilitate feedback between internal stakeholders and creative partners.
•QA of all materials against brief and stakeholder feedback during each review cycle and before final delivery.
•Work in collaboration with the AMER Commercial & Segment Marketing, Global Sales Strategy, Creative Services, Integrated Brand Marketing, Email, Social, and Content Ops teams
•Attend weekly standup meetings and weekly touchpoints regarding assigned B2B segment marketing projects
•Support manager(s) and director with other marketing initiatives and global marketing campaigns, as required
•Maintain documentation of program and campaign playbooks

Key Skills & Experiences

Education –

Associates or Bachelors Degree

Experience –

2-5 Years of progressive work-related experience in corporate or agency marketing environment.

Technical Skills and Knowledge –

•Ability to manage multiple projects and timelines at once
•Experience with stakeholder management
•Strong attention to detail
•Excellent verbal communication skills with the ability to collaborate effectively
•Process-oriented with strong time management and organization skills
•Strong problem-solving and critical thinking skills
•Ability to thrive in complex, nuanced environments
•Proficient in Excel and other MS Office applications
•B2B marketing experience a plus

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? The Associate Manager, Commercial Segment Marketing role is key in assisting with the development and implementation of global broad-base programs and campaigns for Commercial Segment Marketing by ensuring operational excellence across all touchpoints. The position is responsible for maintaining high-quality campaign delivery through management of timelines, feedback, QA, documentation, and issue resolution, while collaborating cross-functionally with internal teams and agency partners.

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