Global Assistant Brand Manager - Vaseline
Unilever · Singapore
JOB TITLE: GLOBAL ASSISTANT BRAND MANAGER - VASELINE
LOCATION: SINGAPORE
ABOUT UNILEVER INTERNATIONAL
Unilever International is Unilever's agile, entrepreneurial route to market for white-space and complementary portfolio opportunities. We bring iconic brands and new formats to consumers across geographies and channels, working with a founder's mindset to serve underserved demand. Our people connect global scale with local opportunity, move decisively across boundaries and build practical solutions that unlock growth.
JOB PURPOSE
This role will help shape and deliver the next phase of growth for Skincare brands across Unilever International. The Assistant Global Brand Manager will translate the Vaseline Skincare Body growth strategy into a focused innovation and market deployment agenda, with end-to-end ownership across new product development, tailored local marketing plans and global innovation roll-outs.
This is a commercially accountable brand-building role for an experienced marketer who can move confidently between strategy and execution. The role will identify growth opportunities across Petroleum Jelly, Body Lotions and emerging formats; build compelling business cases; lead cross-functional innovation; and partner with markets to land launches and campaigns with pace, relevance and excellence.
WHY THIS ROLE MATTERS
Vaseline is one of our priority growth brands within Unilever International, with significant opportunity to strengthen the total Body portfolio. The role provides dedicated leadership to convert global pipelines and local market opportunities into scalable, profitable growth. It will connect Global Brand, Business Group and Business Unit teams with R&D, Supply Chain, Finance, Customer Development, regulatory, agencies and market partners, ensuring that the right innovations and marketing plans reach consumers with strong commercial discipline.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Own the Skincare Body growth agenda: Support the development and execution of a clear, multi-year growth strategy across core and emerging body formats, grounded in consumer needs, market whitespace, brand fit and commercial attractiveness.
- Lead end-to-end New Product Development: Translate priority opportunities into robust innovation projects, from insight, concept and proposition through business case, product development, packaging, claims, launch readiness and post-launch review.
- Build an efficient innovation roll-out engine: Work with the Beauty & Wellbeing Innovations Lead and cross-functional partners to improve portfolio deployment, engage the right stakeholders at the right stage and accelerate projects that meet size-of-prize and profitability guardrails.
- Drive global innovation roll-outs: Assess global innovations for Unilever International, define the right market and portfolio fit, adapt the mix where required and lead disciplined deployment across priority markets.
- Create tailored local marketing plans: Partner with Business Unit Brand Leads and Business Development teams to translate global brand platforms into locally relevant plans across key visuals, digital, retail activation, PR, influencer and customer programmes.
- Lead major brand campaigns: Own selected Body campaigns and activation programmes, ensuring that the strategic idea, asset ecosystem and market deployment plan build the total brand and support priority ranges.
- Shape the long-range innovation plan: Build and maintain a three-year innovation roadmap for Body, mapping global pipelines and local whitespace
- Make commercially grounded choices: Develop size-of-prize, pricing, margin and investment cases with Finance and Supply Chain; prioritize the highest-value opportunities; and recommend where to scale, adapt, defer or stop.
- Own performance tracking: Monitor the total Body P&L and launch scorecards, including turnover, incremental turnover, underlying sales growth, gross margin, brand investment and unit economics, translating performance into clear corrective actions.
- Lead cross-functional delivery: Align Brand, R&D, Supply Chain, procurement, Finance, Customer Development, regulatory, legal, artwork, agencies and markets around clear milestones, decisions, risks and accountable owners.
- Influence senior stakeholders: Prepare sharp recommendations and leadership updates, surface risks early and drive timely decisions across a complex global and regional stakeholder network.
**The roles of duties are not exhaustive and may change according to business requirements.
WHAT YOU NEED TO SUCCEED
Essential experience and qualifications
- 3-5 years of relevant brand management, innovation, category or commercial marketing experience, preferably within FMCG, beauty, personal care or consumer healthcare.
- Demonstrated experience owning meaningful brand or innovation workstreams from strategy through execution, with clear evidence of commercial thinking and delivery impact.
- Strong grounding in core marketing fundamentals, including consumer insight, positioning, innovation development, marketing mix creation, communications, go-to-market planning and performance evaluation.
- Experience building business cases and using P&L, market, consumer and customer data to make prioritization decisions.
- Proven ability to lead cross-functional teams and external partners across markets and time zones, influencing without formal authority and resolving ambiguity with ownership.
- Strong project leadership, with the discipline to manage milestones, dependencies, risks, budgets and decision forums across multiple concurrent initiatives.
- Excellent written and verbal English, with the confidence to present recommendations, challenge constructively and communicate clearly with senior stakeholders.
- Bachelor degree or equivalent experience in marketing, business, economics, communications or a related discipline.
Preferred experience
- Experience in global or regional brand management, innovation development, portfolio strategy, localisation or multi-market deployment.
- Experience working on skincare, body care or adjacent beauty and personal care categories.
- Exposure to product, packaging, claims and artwork development, with an understanding of regulatory and production requirements.
- Experience partnering with Customer Development or commercial teams to translate brand strategy into channel and customer activation.
- Flexibility to support occasional early-morning or evening meetings across Asia, Europe and North America when critical business milestones require it.
CORE SKILLS
- Brand strategy and portfolio management
- Consumer and market insight
- End-to-end innovation and NPD leadership
- Integrated marketing and local market activation
- Commercial acumen and P&L understanding
- Business case development and prioritisation
- Cross-functional leadership and senior stakeholder influence
- Structured problem solving and decision quality
- Project and budget management
- Learning agility, resilience and ownership
THE LEADERSHIP WE EXPECT
You operate as a brand owner, not a project coordinator. You can frame the opportunity, make a recommendation, align diverse stakeholders and drive the work through to measurable market impact. You stay close enough to the detail to protect quality while keeping sight of the strategic and commercial objective. You are curious about consumers, decisive with data, comfortable challenging established approaches and motivated by building repeatable growth platforms rather than delivering isolated activities.
TO APPLY
Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.
You will be able to access your status update through the candidate tracking link.
In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available
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Thank you for your interest and application.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.