Deputy Manager 1|Marketing|Popeyes Marketing
Jubilant FoodWorks · India
Job Description – Brand Designer / Creative Designer, Marketing
Role Title
Brand Designer / Creative Designer – Marketing
Function
Marketing
Role Purpose
We are looking for a creative and commercially minded Brand Designer who can translate marketing ideas into compelling visual communication across campaigns and customer touchpoints.
The role will work closely with the Marketing, Brand, Digital and Business teams to develop campaign identities, key visuals and creative assets that strengthen the brand, drive customer engagement and maintain a consistent visual language across channels.
This role is suited for someone who can move beyond execution and contribute to creative thinking, campaign conceptualisation and visual storytelling.
Key Responsibilities
1. Brand Campaign Design
- Develop creative concepts and visual identities for integrated brand and marketing campaigns.
- Translate campaign briefs, consumer insights and marketing objectives into strong visual ideas.
- Create campaign key visuals and adapt them across multiple communication formats.
- Partner with Brand and Marketing teams from the initial briefing stage through final execution.
- Bring fresh creative perspectives while ensuring alignment with the overall brand strategy.
2. Creative Development & Execution
- Design high-quality creative assets across:
- Digital and social media campaigns
- Performance marketing creatives
- In-store and retail communication
- Outdoor and print advertising
- CRM and digital communication
- Product launches and promotional campaigns
- Events and brand activations
- Internal brand communication, where required
- Develop layouts, typography, imagery and graphic elements that communicate the campaign idea effectively.
- Adapt master campaigns across different sizes, platforms and customer touchpoints without compromising the core creative idea.
3. Brand Identity & Consistency
- Ensure all communication follows established brand guidelines and visual identity standards.
- Act as a custodian of the brand's visual language across marketing communication.
- Support the development and evolution of brand guidelines, templates and design systems.
- Ensure consistency across work produced internally as well as by external creative partners.
4. Creative Conceptualisation
- Participate in brainstorming and campaign ideation sessions with Marketing and agency partners.
- Translate business and marketing challenges into visual communication solutions.
- Develop mood boards, creative routes, campaign territories and visual references to bring ideas to life.
- Stay closely connected to consumer, design and cultural trends to continuously improve the quality and relevance of brand communication.
5. Cross-functional & Agency Collaboration
- Work closely with Brand Marketing, Digital Marketing, Social Media, Category, Operations and other business teams.
- Collaborate with external creative agencies, production partners, photographers, illustrators and other vendors where required.
- Review agency outputs and provide design feedback to ensure quality and brand consistency.
- Manage multiple creative projects simultaneously while meeting campaign timelines.
6. Creative Quality & Innovation
- Continuously explore new formats, design trends and creative approaches relevant to the brand.
- Identify opportunities to improve the effectiveness and visual impact of marketing communication.
- Balance creativity with commercial objectives, ensuring designs are not only visually strong but also support campaign and business goals.
Desired Profile
- Bachelor's degree in Graphic Design, Communication Design, Visual Communication, Fine Arts, Advertising or a related discipline.
- Approximately 2–5 years of experience in brand design, advertising, creative design or marketing communication.
- Experience working with a consumer-facing brand, creative agency, retail, food & beverage, lifestyle, FMCG or similar environment would be preferred.
- Strong portfolio demonstrating:
- Brand campaigns
- Campaign key visuals
- Digital and social media creatives
- Typography and layout
- Visual storytelling
- Brand identity work
Technical Skills
- Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign.
- Experience with Figma or similar collaborative design tools.
- Understanding of digital, social, print and retail design requirements.
- Working knowledge of motion graphics, animation, video editing or tools such as After Effects/Premiere Pro would be an advantage.
- Familiarity with emerging AI-enabled creative tools would be an added advantage.
Key Competencies
- Strong visual and aesthetic sensibility
- Creative thinking and conceptual ability
- Understanding of brands and consumer communication
- Ability to translate briefs into impactful creative solutions
- Strong attention to detail
- Ability to manage multiple briefs and tight timelines
- Comfortable receiving and incorporating feedback
- Collaborative working style
- Curiosity about culture, consumer behaviour and design trends
- High ownership and bias for execution
What Success Looks Like
Success in this role would mean:
- Creating distinctive and memorable marketing communication that strengthens the brand.
- Developing campaign ideas that work consistently across multiple consumer touchpoints.
- Improving the overall quality and consistency of brand design.
- Becoming a trusted creative partner to the Marketing and Brand teams.
- Delivering high-quality creative work at the speed required by a fast-moving consumer business.