Sr. Manager, Channel Strategy and Development, E-commerce
Goodyear Tire & Rubber · Shanghai
What You'll Do:
You will be in-charge of e-commerce strategy and performance, driving online channel growth throughplatform strategies, customer engagement models and digital execution frameworks
You will work with a multi-market scope that includes China, Japan and ASEAN markets, with a potentialto expand to India in the future
You will be responsible in defining regional e-commerce strategy across platform and business modeland developing channel-specific value propositions and digital growth strategies
You will manage business planning and expansion, drive campaigns, promotions and platformpartnerships, online performance review, customer, product strategy integration and utilize insights tooptimize customer engagement
What Will Set You Apart:
You must have a solid understanding of e-commerce including marketplaces, D2C and platforms dynamics
You must have expertise in digital shelf management, content optimization and conversion drivers
You must have the ability to manage online pricing, promotion and campaign execution to drive traffic andsales
You must have the ability to manage online pricing, promotions and campaign execution to drive trafficand sales
You must have excellent analytical capability across traffic, conversion and basket size and ROI metrics
You must have a solid experience in managing channel performance and growth and customerrelationships
What We're Looking For:
You must have a Bachelor's Degree in Business, Marketing or related field
You must have at least 8-12 years of experience in e-commerce, digital orcommercial roles (.e g.. TUHU, JD, T-Mall)
You must have a solid experience in managing online sales channels and platformperformance; digital campaign experience is a plus
You must be knowledgeable in digital analytics and reporting tools
Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
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