Manager, Insights & Analytics | TB Rays
ASM Global · Tampa
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
About the Role
The Manager, Insights & Analytics is responsible for driving strategy with data and actionable insights across the Tampa Bay Rays project. This role owns the data foundation, the CRM ecosystem, and the analytics that connect them, turning ticketing, sponsorship, and fan behavior data into decisions that grow revenue across ticket sales, sponsorship, and marketing.
The Manager partners with Sponsorship, Ticketing, Marketing, and Rays leadership to understand and document business objectives, then conducts full lifecycle activities including requirements analysis and design, data pipeline and model development, reporting and insights delivery, and ongoing monitoring and quality control to continuously improve the overall data ecosystem. As the primary liaison between business teams and technology, the Manager translates operational needs into CRM workflows, campaign execution, and customer lifecycle strategies, while driving user adoption and data quality across the organization.
The ideal candidate is results-driven, brings an optimistic, team-first attitude, and has excellent organizational and leadership skills.
About the Project/Venue
The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project.
WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
- Serve as a strategic analytics partner to sales and marketing teams, delivering insights that directly inform revenue strategy and business decisions
- Translate business objectives into analytical frameworks, identifying key drivers of revenue performance across acquisition, conversion, retention, and pricing
- Develop and maintain reporting and dashboards that provide clear visibility into sales performance, pipeline health, pacing, and goal attainment
- Build and maintain reliable data pipelines and models, using data extraction and transformation tools to bring internal and external data sources into a governed, accessible environment
- Own and optimize the Salesforce CRM ecosystem, ensuring it is configured to effectively support ticket sales initiatives
- Design and manage lead flow and lifecycle processes, including lead capture, routing, assignment, and progression through defined pipeline stages
- Drive CRM adoption and usage across sales and marketing teams, establishing best practices for data entry, call logging, and opportunity management
- Maintain and enforce data governance standards, ensuring accuracy, consistency, and completeness of customer and pipeline data across CRM, ticketing, and reporting environments
- Analyze fan behavior and customer data to identify opportunities for audience segmentation, targeting, and personalized engagement strategies
- Collaborate with marketing to execute targeted campaigns, building and managing audience segments based on behavior, engagement, and lifecycle stage, and supporting campaign setup and performance tracking
- Support revenue planning initiatives, including forecasting, pricing strategy, inventory optimization, and segment projections
- Deliver data-driven recommendations to sales and marketing leadership to improve prospecting, pipeline efficiency, campaign effectiveness, and overall sales performance
- Partner with Rays and Legends Global analytics, data engineering, and technology teams to ensure data is structured, accessible, and aligned for reporting, modeling, and insights generation
- Create executive-ready presentations and insights that clearly communicate performance, trends, and strategic recommendations to senior leadership
- Continuously identify and implement process improvements and automation, reducing manual effort and enhancing scalability across sales, marketing, and analytics operations
LEADERSHIP SKILLS
- Ability to work effectively in a fast-paced and rapidly changing environment.
- Strong understanding of CRM systems, data models, database structures, data mining, and segmentation techniques.
- Strong analytical skills with the ability to collect, organize, analyze, and communicate significant amounts of information accurately.
- Ability to translate data and analytical findings into clear business recommendations.
- Strong written, verbal, and presentation skills.
- Ability to collaborate effectively with technical and non-technical stakeholders.
- Strong organizational and project management capabilities.
QUALIFICATIONS
- 4-6+ years of relevant experience in data analytics, business intelligence, CRM, revenue operations, or a related field.
- Demonstrated experience supporting sales, marketing, or revenue strategy functions through data and insights
- Demonstrated experience managing and optimizing CRM platforms, preferably Salesforce
- Proven ability to translate business needs into analytical approaches and deliver actionable recommendations
- Proven ability to improve processes, drive adoption, and enhance system effectiveness
- Experience working in cross-functional environments, partnering with business and technical teams to drive outcomes
- Understanding of customer lifecycle, pipeline management, and campaign execution
- Bachelor’s degree in Business, Strategy, Economics, Statistics, Marketing, Information Systems, Computer Science, or related field (or equivalent experience)
Technical Competencies
- Expert-level understanding of SQL (Snowflake preferred)
- Proficiency in data extraction tools and processes (Fivetran preferred)
- Proficiency in data transformation tools and processes (Coalesce preferred)
- Proficiency in programming languages such as R or Python
- Experience with data visualization tools (Tableau preferred)
- Experience with CRM systems (Salesforce preferred), including administration, workflows, validation rules, reporting, segmentation, and dashboards
- Experience with Tickets.com/ProVenue is a plus
- Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot)
- Understanding of data structures, data modeling, and data integration concepts, including APIs and data syncing processes
- Advanced data analysis skills in Excel
Analytical & Strategic Skills
- Strong ability to analyze complex datasets and translate findings into actionable business insights
- Experience applying segmentation, forecasting, and performance analysis to drive revenue growth and efficiency
- Ability to connect data to business strategy, influencing decisions across pricing, sales approach, and marketing investment
- Skilled in identifying trends, patterns, and opportunities across customer behavior and revenue performance
- Ability to translate business processes into scalable CRM workflows and automation
- Ability to identify process gaps and implement practical, scalable solutions
- Ability to prioritize high-impact analyses in a fast-paced, evolving environment
- Strong problem-solving mindset with a focus on driving measurable business outcomes and operational effectiveness
Personal Attributes
- Passion for MLB with appreciation for sports business dynamics and fan engagement
- Intellectual curiosity and desire to continuously learn new techniques and technologies
- Highly detail-oriented with unwavering commitment to data accuracy, quality, and system integrity
- Proactive and solutions-oriented, identifying opportunities for improvement before being asked
- Strong communication and collaboration skills, with the ability to work independently while remaining team-oriented across teams
- Process-driven mindset with a focus on consistency, scalability, and efficiency
- Resilient and adaptable in fast-paced, high-visibility environments
- Commitment to ethical data practices and customer privacy
WORK ENVIRONMENT & TRAVEL
- Role requires regular on-site presence to support project launch, client partnership, team leadership, and venue-related activity.
- Ability to work both traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require.
At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.
COMPENSATION
Competitive pay, commensurate with experience, skills, and qualifications. This role may also be eligible for an incentive. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
DEPARTMENT
Legends Global Sales